Musings about work, marketing and creativity
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The Power of Community
By Katy Griggs I serve on the board for IABC Atlanta (International Association of Business Communicators, Atlanta chapter), and in my role, I regularly engage with corporate communications and marketing professionals to understand their challenges and what’s top of mind. Two major, ongoing trends are shaping our industry today: a rapidly changing marketplace and increasing…
50 Tips to Improve Your LinkedIn Profile
By Rachel Simon When preparing to meet with someone, do you look them up on LinkedIn? There is a high probability that you said, “Yes.” So flip that around. Do you think people are looking you up? If the thought of that makes you cringe a little because of the state of your profile, there…
Evolution of a Marketing Career: Navigating Change with Adaptability
Unlike our parents’ generation, today’s path to career “success” is rarely linear. My career has evolved from supporting roles in agencies to leading a company through a global pandemic. Now, I am a co-founder of a company at the forefront of AI. The journey has been a story of adaptability, continuous learning, and embracing the…
How to “TUNE INTO” Your Career Journey with More Confidence
By Phil Davis, PHR As Career Professionals, it can often be challenging and frustrating to know where we want to go within our career journeys. We may feel lost, alone, stuck, and confused. And, sometimes, we may not even feel like we have made an impact in our careers with our past or present employers…
Top 5 Tips for Job Searching During Challenging Times
By: Katharine Rutherford Whether you are a seasoned marketer who “hasn’t got your groove back” since being laid off, or you are a 2022 graduate and don’t fit a category of “2-3 years of job experience,” this job market can be very challenging. Interviewing can be a soul-crushing experience. I thought I would share some…
How to Give Up the Ghost Icon on LinkedIn
By Anita Hampl Has anyone out there ever seen the “gray ghost” on a LinkedIn profile? That’s the placeholder/default for an organization’s logo. It is ug-ly. The only way to replace the ghost icon with a colorful logo is to have it connected to a LinkedIn Company Page. The logo on the Page will pull…
Becoming an Asset in the Hiring Process
We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing. Of course, resumes matter, but…
After a Promotion, Build Your Best Team
Congratulations! You’ve just accepted an offer on a newer, better, faster marketing position. Yes, the VP title will suit you just fine, thank you very much. So now what? According to Michael D. Watkins, author of The First 90 Days, evaluating the various teams you’re inheriting is a critical first step. “The most important decisions…
Buoyancy After A Layoff
Ooof! It hits you hard, the notice that your job no longer exists due to corporate restructuring or the loss of a major client. The news can leave you feeling stunned, hurt, bewildered, scared, and angry. You start to wonder if you could have done something to prevent it. The questions flood in: What if…
LinkedIn Power and Pitfalls
Since 2003, we’ve all come to know LinkedIn as the go-to business networking and thought leadership platform. It’s the most powerful resource currently available for job seekers and hiring managers alike. Where else can you hone in on companies with open positions, apply for a job and grow your professional connections within a matter of…