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A Quick Guide to LinkedIn Basics

A Quick Guide to LinkedIn Basics

By Katherine (Katie) Bows Taylor Don’t Underestimate the Power of LinkedIn Are you utilizing LinkedIn? Too many businesses ignore this powerful B2B platform that currently has more than 177 million users in the United States. Many business owners (and professionals…
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What’s it like to market the Super Bowl?

What’s it like to market the Super Bowl?

by Jennifer Johns Get an inside look at this intense 12-month effort from Jennifer Johns, Vice President of Marketing and Communications for the Super Bowl Host Committee. Learn how she branded Atlanta through storytelling, awareness, and teamwork. Step 1: Branding…
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An Every Day Wonder Woman

An Every Day Wonder Woman

Brooke Haynes uses her recruiting superpowers to help others find their dream jobs.   She might not be able to leap tall buildings in a single bound, but to the creative professionals she helps, Brooke Haynes is a superhero. Brooke,…
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When to Say “No” to New Business

When to Say “No” to New Business

Increasing your odds in competitive agency reviews Everyone welcomes new business opportunities and gets excited at the thought of a new challenge, not to mention more revenue for the company. But, we know that not all opportunities are a good…
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Bacon, bacon, bacon

Bacon, bacon, bacon

Everyone has marketing “bacon” First off… You may not like bacon, but that doesn’t, necessarily, make you a bad person. Know that most people around you love bacon. My anecdotal research consists of a few years now, when asked to…
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Need to Solve a Problem? Think Creatively.

Need to Solve a Problem? Think Creatively.

Business News Daily states that a study by Adobe and Forrester Consulting found: “82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in…
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