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Demand Without Brand is an Incomplete Proposition

Demand Without Brand is an Incomplete Proposition

By Randi Drinkwater During the early days of the digital marketing boom, the all-encompassing, all-powerful marketing concept known as “brand” came to be seen as a “four-letter” word. It was the start of the martech revolution, the early days of…
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Breaking News: Employees Are People

Breaking News: Employees Are People

By Vanessa Whited  90,000 hours. That’s how much time the average American will spend at work in his or her lifetime.* Take a second to really think about that: ninety thousand hours – a third of your life – spent…
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Put Me In, Coach

Put Me In, Coach

Ways to Access Career Coaching Regardless of Your Income Are you stuck in a professional rut? Are you the dog that caught the car by landing your dream job and now you don’t know where to start? Or, maybe you’re…
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A Quick Guide to LinkedIn Basics

A Quick Guide to LinkedIn Basics

By Katherine (Katie) Bows Taylor Don’t Underestimate the Power of LinkedIn Are you utilizing LinkedIn? Too many businesses ignore this powerful B2B platform that currently has more than 177 million users in the United States. Many business owners (and professionals…
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What’s it like to market the Super Bowl?

What’s it like to market the Super Bowl?

by Jennifer Johns Get an inside look at this intense 12-month effort from Jennifer Johns, Vice President of Marketing and Communications for the Super Bowl Host Committee. Learn how she branded Atlanta through storytelling, awareness, and teamwork. Step 1: Branding…
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