Musings about work, marketing and creativity
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So, You Want to Be a Creative Director. Here’s What That Means in 2025
By Lori Llorente Waters Leadership in the creative world isn’t what it used to be — thank goodness. If you’ve been in the biz a while, you may remember when sharing ideas meant sweaty palms, little sleep, and the sheer terror of presenting to a creative director who seemed to enjoy making you squirm. You’d…
The Visibility Gap: How Image Coaching Elevates Executive Presence in Marketing and Creative Industries
By Eileen Nebhut As marketing and creative professionals, you are often celebrated for your innovative ideas, strategic thinking, and artistic flair. Yet, despite your talents, many of you find yourselves grappling with less tangible but equally critical challenges that have to do with ‘executive presence’ (EP). This elusive set of behaviors—encompassing gravitas, communication, and image—can…
Marketing Leaders Must Keep Learning—Or Become Irrelevant
By William Koleszar, Chief Marketing Officer at American Family Care and Senior Research Fellow at The CMO Institute When the Playbook Falls Behind the Pace of Change The marketing function is undergoing its most rapid transformation in history. Artificial intelligence, predictive analytics, hyper-personalization, and automation are reshaping not only how we reach customers but how…
50 Tips to Improve Your LinkedIn Profile
By Rachel Simon When preparing to meet with someone, do you look them up on LinkedIn? There is a high probability that you said, “Yes.” So flip that around. Do you think people are looking you up? If the thought of that makes you cringe a little because of the state of your profile, there…
Evolution of a Marketing Career: Navigating Change with Adaptability
Unlike our parents’ generation, today’s path to career “success” is rarely linear. My career has evolved from supporting roles in agencies to leading a company through a global pandemic. Now, I am a co-founder of a company at the forefront of AI. The journey has been a story of adaptability, continuous learning, and embracing the…
How to “TUNE INTO” Your Career Journey with More Confidence
By Phil Davis, PHR As Career Professionals, it can often be challenging and frustrating to know where we want to go within our career journeys. We may feel lost, alone, stuck, and confused. And, sometimes, we may not even feel like we have made an impact in our careers with our past or present employers…