Musings about work, marketing and creativity

If I were to ask all the marketers in the room to summarize the feedback they’ve received from their 20 most recent customer conversations, I think we’d all be surprised at how few could do it. There’s no doubt that customer insight is critical to driving business success but capturing it in a meaningful way,…

By Anita Hampl Has anyone out there ever seen the “gray ghost” on a LinkedIn profile? That’s the placeholder/default for an organization’s logo. It is ug-ly. The only way to replace the ghost icon with a colorful logo is to have it connected to a LinkedIn Company Page. The logo on the Page will pull…

Article by Ed King My team and I talk a lot about what really makes employees tick. We seem to always come back to tapping into ones’ passions and purpose at work. Personally, I have always been passionate about uncovering why people behave the way they do. And my personal passion is applying that understanding…

Article by Ed King Confucius said, “Choose a job you love, and you will never have to work a day in your life.”  While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or a professional athlete, most of us do work for a living. Unless…

We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing.   Of course, resumes matter, but…

As brands continue to face several challenges this year, including the unknowns surrounding the pandemic and the election, many marketers and categories also face the added challenge of operating under tighter budgets.   For those struggling, the initial reaction may be to reduce or cut advertising for the remainder of 2020, but doing so could drastically…