Musings about work, marketing and creativity
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Where Data Meets Heart: The New Recipe for Guest Loyalty
By Annica Conrad How Fast Casual and QSR Brands Are Moving Beyond Discounts to Build Emotional Loyalty Through Smarter Data and Real Hospitality As restaurant marketers, we’ve long been told that loyalty lives in the numbers: points earned, redemptions made, offers clicked. Yet despite an explosion of loyalty programs and the adoption of sophisticated CRM…
The 3 E’s of AI™: The Secret Behind Marketing’s Next Revolution
By John Gardner, CEO IL2 Artificial Intelligence isn’t just another new tool in the marketer’s kit; it’s reshaping how marketing works at its very core. For decades, marketers have discussed the “art and science” of the field, striking a balance between creativity and measurement. With AI, that balance is accelerating toward a new reality where…
The Power of Connections
At Hire Profile, relationships have always been at the heart of what we do. For more than two decades, we’ve built our reputation on connecting marketing and creative professionals with companies that need their talent to thrive. Now, we’re taking that same spirit of connection and putting a new twist on it, one that rewards…
Informed Storytelling: Marketing’s Brightest Idea
by Robert Rivenbark As corporate creative professionals, we must navigate shifting customer tastes, economic fluctuations, competitive pressures, technological advancements, leaner teams operating across multiple time zones, and frequent corporate restructurings. It’s all too easy in this atmosphere for creatives to dilute what’s essential to marketing success: informed storytelling. Informed storytelling bridges the gap between internal…
So, You Want to Be a Creative Director. Here’s What That Means in 2025
By Lori Llorente Waters Leadership in the creative world isn’t what it used to be — thank goodness. If you’ve been in the biz a while, you may remember when sharing ideas meant sweaty palms, little sleep, and the sheer terror of presenting to a creative director who seemed to enjoy making you squirm. You’d…
The Visibility Gap: How Image Coaching Elevates Executive Presence in Marketing and Creative Industries
By Eileen Nebhut As marketing and creative professionals, you are often celebrated for your innovative ideas, strategic thinking, and artistic flair. Yet, despite your talents, many of you find yourselves grappling with less tangible but equally critical challenges that have to do with ‘executive presence’ (EP). This elusive set of behaviors—encompassing gravitas, communication, and image—can…
Marketing Leaders Must Keep Learning—Or Become Irrelevant
By William Koleszar, Chief Marketing Officer at American Family Care and Senior Research Fellow at The CMO Institute When the Playbook Falls Behind the Pace of Change The marketing function is undergoing its most rapid transformation in history. Artificial intelligence, predictive analytics, hyper-personalization, and automation are reshaping not only how we reach customers but how…
Navigating the Customer Journey
By Kevin Maufer The Customer Journey is a challenge and an opportunity! Customer Success must be attuned to the intricate paths customers traverse in their journey. Every milestone shapes their experience, impacts their satisfaction, and ultimately, their retention. Yet, amidst the successes, critical pain points demand attention and innovation. Bad Handoffs: The First Impression The…
The Power of Community
By Katy Griggs I serve on the board for IABC Atlanta (International Association of Business Communicators, Atlanta chapter), and in my role, I regularly engage with corporate communications and marketing professionals to understand their challenges and what’s top of mind. Two major, ongoing trends are shaping our industry today: a rapidly changing marketplace and increasing…
The Evolution of Creative Teams: Why Cross-Functional Talent is the Future
By Kelli Kelley As a creative professional who has witnessed the evolution of brand marketing over two decades – from traditional media outreach to digital analytics – I’m fascinated by how our industry continues to transform. The creative landscape today demands a new kind of talent. Where designers once focused solely on aesthetics and developers…