Musings about work, marketing and creativity
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4A’s ATL: Creativity & Belonging in Atlanta
By Andy Goldsmith On September 17th, a new conference debuted in our city, sponsored by the 4A’s (American Association of Advertising Agencies). The conference was unabashedly Atlanta-centric and revolved around the idea that agencies, clients, Atlanta, and creativity at large need the perspectives of as many different people as possible to win. And a market…
50 Tips to Improve Your LinkedIn Profile
By Rachel Simon When preparing to meet with someone, do you look them up on LinkedIn? There is a high probability that you said, “Yes.” So flip that around. Do you think people are looking you up? If the thought of that makes you cringe a little because of the state of your profile, there…
What Brand Strategy Can Learn from Innovation Strategy
By David Yeend Ask six people what “strategy” is, you’ll get six different answers. But two well-established disciplines operate quite differently: Brand strategy practiced by ad agencies, and innovation strategy practiced by digital consultancies. With thirty years of experience across both sides, I’ve noticed some big differences. Brand strategists can steal some super-effective processes from…
Unfiltered and Unrivaled: Reddit as Your Marketing Strategy Lab
By Eric Sharpe The fear and anxiety of being dropped off at a mall by your parents is nothing compared to your first Reddit post. As a brand, you will be judged. It will be public. And it could be painful. But if you can figure out how to walk the walk and talk the…
Unlocking B2B Growth Through Social Media
By Jessica Levin In the digital age, the landscape of B2B (business-to-business) marketing has transformed significantly. One of the most powerful tools driving this change is social media. Traditionally seen as a platform for B2C interactions, social media has proven to be an invaluable asset for B2B companies seeking to engage, inform, and convert their…
Supercharge Your Creative AND Analytical Workflows with AI
By Alfredo Narez You have ambitious goals – driving results for your business and achieving your individual career aspirations in marketing or a related creative field. The problem? There never seems to be enough time to tackle it all. Between demanding workloads, rapidly changing trends, and the sheer volume of data to be analyzed, finding…
5 Powerful Reasons Typography Matters in Today’s AI-Generated World
by Cassie Hanuscak Artificial intelligence is accelerating, transforming our world with a shift more significant than the birth of the internet had on a single generation. AI just may surpass the evolution that came from electricity itself. The reality is that AI can now handle many tasks faster and more cost-effectively than humans. It’s a…
Evolution of a Marketing Career: Navigating Change with Adaptability
Unlike our parents’ generation, today’s path to career “success” is rarely linear. My career has evolved from supporting roles in agencies to leading a company through a global pandemic. Now, I am a co-founder of a company at the forefront of AI. The journey has been a story of adaptability, continuous learning, and embracing the…
Your Next Digital Shift is Now
by Dan Abernathy 2024 is to be the year of generative AI. Wait. Haven’t we already been asking Alexa to play ‘Yanni Live at the Acropolis’ only to experience the public shame of having it play Micheal Bolton’s ‘Time, Love & Tenderness’ instead? It’s Friday night, you’re in the kitchen with your significant other and…
Navigating the Marketing Maze of Health
by Abby England The start of a new year brings the potential of a new you. If you’re like most, a few health-related goals earn coveted spots on your New Year’s resolution list. But data shows that by the end of January, nearly 43% of people have given up on their goals in part because…