Everyone has marketing “bacon” First off… You may not like bacon, but that doesn’t, necessarily, make you a bad person. Know that most people around you love bacon. My anecdotal research consists of a few years now, when asked to…
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Business News Daily states that a study by Adobe and Forrester Consulting found: “82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in…
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No one likes a creative block. Who even knew “creative block” was a thing? I really only knew “writer’s block.” But a tip for you is to keep working even though you’re burnt out. Yes, working on smaller projects is…
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What To Do When Your Value Proposition Feels Stale By Linda Lindsey If you’re from Atlanta, you know Tom Shane. For as long as I can remember, he’s been on the radio talking about his company in new and unique…
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By Coach Clinton Ages When you set a goal and define your future, you are embarking upon a journey. There are steps you must take, working through each of them to arrive at the next. Accomplishing each step motivates and…
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What say you? Three keys to successful messaging By Amanda Utz Oftentimes, individuals across organizations have their own opinions on how best to tell the story of a product or service. They use these opinions to influence how they feel…
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Ryan Shirley, Pursuit & Tie LLC Three Resume Mistakes to Avoid After nearly a year and a half of consistently reviewing resumes, I can confidently say that 90% of the resumes Pursuit & Tie works on contain the same overarching…
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By Jennifer Davis Several years ago, my young daughter was helping me organize my work office after a move down the hall. The stacks of business books that I had accumulated over the years (and referred to periodically and wanted…
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By Corey-Jan Albert Do These Scenarios Sound Familiar? If you’re involved with your company’s talent acquisition efforts, I’ll bet you’ve experienced situations like this: A growing company needs staff. You write descriptions, post the jobs, work with recruiters and candidates…
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By Ed King, Co-founder, HighStreet Collective (Atlanta, GA) Retailers are no longer in the “sell stuff” business. Just like theaters are no longer in the “show movies” business, and restaurants are no longer in the “feed people” business. Selling stuff,…
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