by Jennifer Johns Get an inside look at this intense 12-month effort from Jennifer Johns, Vice President of Marketing and Communications for the Super Bowl Host Committee. Learn how she branded Atlanta through storytelling, awareness, and teamwork. Step 1: Branding…
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By Katherine (Katie) Bows Taylor As marketers, it’s easy to fall victim to the ongoing execution of our marketing tactics, forgetting to step back and look at the big picture. Each year, you (hopefully) develop a marketing plan, gain approval…
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By Eric Berrios Every rep and salesperson will say the same thing… Working with an agency is about the relationship. The chemistry. The personalities. What they failed to mention is how did you get here? What is your relationship and…
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Brooke Haynes uses her recruiting superpowers to help others find their dream jobs. She might not be able to leap tall buildings in a single bound, but to the creative professionals she helps, Brooke Haynes is a superhero. Brooke,…
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Increasing your odds in competitive agency reviews Everyone welcomes new business opportunities and gets excited at the thought of a new challenge, not to mention more revenue for the company. But, we know that not all opportunities are a good…
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Everyone has marketing “bacon” First off… You may not like bacon, but that doesn’t, necessarily, make you a bad person. Know that most people around you love bacon. My anecdotal research consists of a few years now, when asked to…
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Business News Daily states that a study by Adobe and Forrester Consulting found: “82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in…
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No one likes a creative block. Who even knew “creative block” was a thing? I really only knew “writer’s block.” But a tip for you is to keep working even though you’re burnt out. Yes, working on smaller projects is…
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What To Do When Your Value Proposition Feels Stale By Linda Lindsey If you’re from Atlanta, you know Tom Shane. For as long as I can remember, he’s been on the radio talking about his company in new and unique…
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By Coach Clinton Ages When you set a goal and define your future, you are embarking upon a journey. There are steps you must take, working through each of them to arrive at the next. Accomplishing each step motivates and…
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