Musings about work, marketing and creativity
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So, You Want to Be a Creative Director. Here’s What That Means in 2025
By Lori Llorente Waters Leadership in the creative world isn’t what it used to be — thank goodness. If you’ve been in the biz a while, you may remember when sharing ideas meant sweaty palms, little sleep, and the sheer terror of presenting to a creative director who seemed to enjoy making you squirm. You’d…
The Visibility Gap: How Image Coaching Elevates Executive Presence in Marketing and Creative Industries
By Eileen Nebhut As marketing and creative professionals, you are often celebrated for your innovative ideas, strategic thinking, and artistic flair. Yet, despite your talents, many of you find yourselves grappling with less tangible but equally critical challenges that have to do with ‘executive presence’ (EP). This elusive set of behaviors—encompassing gravitas, communication, and image—can…
Marketing Leaders Must Keep Learning—Or Become Irrelevant
By William Koleszar, Chief Marketing Officer at American Family Care and Senior Research Fellow at The CMO Institute When the Playbook Falls Behind the Pace of Change The marketing function is undergoing its most rapid transformation in history. Artificial intelligence, predictive analytics, hyper-personalization, and automation are reshaping not only how we reach customers but how…
Navigating the Customer Journey
By Kevin Maufer The Customer Journey is a challenge and an opportunity! Customer Success must be attuned to the intricate paths customers traverse in their journey. Every milestone shapes their experience, impacts their satisfaction, and ultimately, their retention. Yet, amidst the successes, critical pain points demand attention and innovation. Bad Handoffs: The First Impression The…
The Power of Community
By Katy Griggs I serve on the board for IABC Atlanta (International Association of Business Communicators, Atlanta chapter), and in my role, I regularly engage with corporate communications and marketing professionals to understand their challenges and what’s top of mind. Two major, ongoing trends are shaping our industry today: a rapidly changing marketplace and increasing…
The Evolution of Creative Teams: Why Cross-Functional Talent is the Future
By Kelli Kelley As a creative professional who has witnessed the evolution of brand marketing over two decades – from traditional media outreach to digital analytics – I’m fascinated by how our industry continues to transform. The creative landscape today demands a new kind of talent. Where designers once focused solely on aesthetics and developers…
Top 5 B2B Marketing Myths Busted
By Colleen Betsill Introduction B2B marketing often gets a bad rap, plagued by myths and misconceptions that can obscure the truth about the vibrancy and impact of good marketing. These myths can hold companies back from fully enabling their marketing teams so they can make a positive impact within the organization. Today, I’m here to…
Digital Marketing: Fast Path to Failure
By Tania Garcia In the ever-changing, oft-debated role, scope, and influence of Marketing on a business’s bottom line, there are a handful of immutable truths – at least for those of us who live within the discipline. Yes, there are more – many more; but for the sake of limited space for the musings of…
4A’s ATL: Creativity & Belonging in Atlanta
By Andy Goldsmith On September 17th, a new conference debuted in our city, sponsored by the 4A’s (American Association of Advertising Agencies). The conference was unabashedly Atlanta-centric and revolved around the idea that agencies, clients, Atlanta, and creativity at large need the perspectives of as many different people as possible to win. And a market…
50 Tips to Improve Your LinkedIn Profile
By Rachel Simon When preparing to meet with someone, do you look them up on LinkedIn? There is a high probability that you said, “Yes.” So flip that around. Do you think people are looking you up? If the thought of that makes you cringe a little because of the state of your profile, there…