The Buzz

Six Steps: Getting Started with Influencer Marketing

Six Steps: Getting Started with Influencer Marketing

Think influencer marketing doesn’t apply to your industry? It does. You’re probably already familiar with consumer-facing beauty and lifestyle influencer campaigns (for example, Fit Tea partnering with Kylie Jenner and numerous other Instagram celebs). However, I know many professionals in…
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Gonna Rock This Town!

The stray cats of Hire Profile stepped out on the town for our holiday celebration. We enjoyed a delicious dinner at TAP and the rockabilly tunes of The Brian Setzer Orchestra.    

Old Friend, New Agency

Old Friend, New Agency

Recently, we paid a visit to an old friend with a new agency. The visit was inspiring, authentic and a walk down memory lane, but the past is not where BA Albert’s attention lies: It is to a bright and…
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SMART Goals – What’s the Big Deal?

SMART Goals – What’s the Big Deal?

A Checklist for Success for Marketing Professionals By Kim Ellet, Certified Professional Coach and Owner of The Growth Coach The idea of making goals S.M.A.R.T. (an acronym for Specific, Measurable, Attainable, Relevant and Time-bound) has been around since the early…
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