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by Mickey Mellen, Technical Managing Partner Green Mellen ‘Tis the Season to be busy doing year-end business planning, shopping, packing, decorating, preparing for guests to visit, and possibly setting your New Year’s resolutions. If one of your resolutions is to read more, our December feature article is for you! In episode 179 of The Long…
By Andy Suggs – CEO, Brand Strategist, Reckon Branding As many small business owners can relate, adding a new person to your team is huge. You only have to deal with annoying clients here and there, but if you make a wrong hire, they are living in your space each and every day. Resumes give you…
By Phil Davis, PHR As Career Professionals, it can often be challenging and frustrating to know where we want to go within our career journeys. We may feel lost, alone, stuck, and confused. And, sometimes, we may not even feel like we have made an impact in our careers with our past or present employers…
By Nancy Gamble, Founder & CEO Back in 2002, I left a good creative recruiting job that no longer felt so good after a management change. We have all been there; one day, you are doing what you love, and a week later, you are questioning everything. I knew pretty quickly that it was time…
By: Keshawn Hughes In early 2023, a groundbreaking moment occurred in the Fortune 500: Women led over 10% of America’s largest public companies, marking a historic milestone. While phenomenal, much of the path towards more gender-diverse representation in leadership is uncharted and remains highly challenged. Studies consistently show that women actually score higher than men…
By: Katharine Rutherford Whether you are a seasoned marketer who “hasn’t got your groove back” since being laid off, or you are a 2022 graduate and don’t fit a category of “2-3 years of job experience,” this job market can be very challenging. Interviewing can be a soul-crushing experience. I thought I would share some…
By: Teresa Caro I had the pleasure of joining William Koleszar and some of the most esteemed CMOs and thought leaders at The Chief Marketing Officer Institute’s The CMO Symposium. A tremendous amount of useful information was shared and I tried my best to distill it down to the following key points. 🗣️ Effective leadership:…
By: Kevin L. Noe The marketing industry is full of diverse people with unique skill sets to build successful marketing and branding campaigns. Those individuals’ professional inspiration is often found outside the walls of an office; creative sparks come from conversations, media, nature, and not the padded walls of a cubical. Managers of creative teams…
By: Jim Stroud One of the most popular topics of discussion these days is the “recession.” It is very popular in the news media and even more evident in search engine trends. For example, check out the dramatic rise in popularity of the term “recession 2023” on Google. The spike in search volume is reminiscent…
If I were to ask all the marketers in the room to summarize the feedback they’ve received from their 20 most recent customer conversations, I think we’d all be surprised at how few could do it. There’s no doubt that customer insight is critical to driving business success but capturing it in a meaningful way,…