Musings about work, marketing and creativity
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You’ve Got the Degree. Now What?
The degree got you to the starting line. Everything else is up to you.
Can We Afford to Hire? What the Numbers Should Tell You First
By Markia Ponton “Can we afford to hire?” is one of those questions that sounds simple until you look at the numbers. Because the answer is rarely just about salary. A lot of businesses use revenue as proof they are ready to add payroll. That is where things start to get expensive. Revenue can look…
Where Marketing Talent Is Headed in 2026
Hiring for marketing and creative is not slowing down. It is getting more specific. Across the Southeast, companies still want strong brands, smart storytelling, and great design. What has changed is the expectation that marketing and creative work clearly connect to business outcomes. Growth. Efficiency. Revenue. Retention. AI is a big part of that shift,…
Small Team. Big Results: How Small Companies Thrive with Team-Involved Hiring
By Andy Suggs – CEO, Brand Strategist, Reckon Branding As many small business owners can relate, adding a new person to your team is huge. You only have to deal with annoying clients here and there, but if you make a wrong hire, they are living in your space each and every day. Resumes give you…