Your Next Digital Shift is Now

by Dan Abernathy 2024 is to be the year of generative AI. Wait. Haven’t we already been asking Alexa to play ‘Yanni Live at the Acropolis’ only to experience the public shame of having it play Micheal Bolton’s ‘Time, Love & Tenderness’ instead? It’s Friday night, you’re in the kitchen with your significant other and…

Is Reading Work?

by Mickey Mellen, Technical Managing Partner Green Mellen ‘Tis the Season to be busy doing year-end business planning, shopping, packing, decorating, preparing for guests to visit, and possibly setting your New Year’s resolutions.  If one of your resolutions is to read more, our December feature article is for you! In episode 179 of The Long…

The Positive Ripple Effect: Gender-Diverse Leadership and Enhanced Workforce Well-being

By: Keshawn Hughes In early 2023, a groundbreaking moment occurred in the Fortune 500: Women led over 10% of America’s largest public companies, marking a historic milestone. While phenomenal, much of the path towards more gender-diverse representation in leadership is uncharted and remains highly challenged.  Studies consistently show that women actually score higher than men…

Top 5 Tips for Job Searching During Challenging Times

By: Katharine Rutherford Whether you are a seasoned marketer who “hasn’t got your groove back” since being laid off, or you are a 2022 graduate and don’t fit a category of “2-3 years of job experience,” this job market can be very challenging. Interviewing can be a soul-crushing experience. I thought I would share some…

CMO Confessions: Insights from the Trenches of The CMO Symposium

By: Teresa Caro I had the pleasure of joining William Koleszar and some of the most esteemed CMOs and thought leaders at The Chief Marketing Officer Institute’s The CMO Symposium. A tremendous amount of useful information was shared and I tried my best to distill it down to the following key points.  🗣️ Effective leadership:…

Building for Success, The Art of Creative Team Synergy

By: Kevin L. Noe The marketing industry is full of diverse people with unique skill sets to build successful marketing and branding campaigns. Those individuals’ professional inspiration is often found outside the walls of an office; creative sparks come from conversations, media, nature, and not the padded walls of a cubical. Managers of creative teams…

The Advantages of Building Your Team in Challenging Times

By: Jim Stroud One of the most popular topics of discussion these days is the “recession.” It is very popular in the news media and even more evident in search engine trends. For example, check out the dramatic rise in popularity of the term “recession 2023” on Google.  The spike in search volume is reminiscent…

How to Find Your Voice of Customer

If I were to ask all the marketers in the room to summarize the feedback they’ve received from their 20 most recent customer conversations, I think we’d all be surprised at how few could do it. There’s no doubt that customer insight is critical to driving business success but capturing it in a meaningful way,…

15 Ways to Tap into Your Peoples’ Passion at Work

Article by Ed King My team and I talk a lot about what really makes employees tick. We seem to always come back to tapping into one’s passions and purpose at work. Personally, I have always been passionate about uncovering why people behave the way they do. And my personal passion is applying that understanding…

Closing the Gap: Correlating Employee Passion and Potential

Article by Ed King Confucius said, “Choose a job you love, and you will never have to work a day in your life.”  While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or a professional athlete, most of us do work for a living. Unless…