Musings about work, marketing and creativity
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For a Planet in Recovery, it’s About Our Customer’s Mission, Not Our Company’s Mission
In a society thrown off its axis, company messages of safety, support and ‘how we’ve adapted’ have been a positive, timely response. In the months to come, though, most of us are depending on an economic recovery to help restore our businesses. And the recovery, in turn, will depend on us. Companies will need to…
Do You Know Where and When to Spend Your Next Marketing Dollar?
Now more than ever, small and large companies are trying to determine if they should invest in marketing, pull back or stop all together. Why is there such a struggle in determining the answer? The primary culprit is the lack of integrated marketing planning and analytics needed to understand true Return on Investment. Are Facebook…
Down, But Not Out… A 30-Day Plan to Come Back Stronger Than Ever
Nearly every business and brand around the world has hit a brick wall. Retailers. Restaurants. Hospitality. Travel. Small business. Big business. Public companies. Bootstrappers. The playing field, at least for the foreseeable future, is level. Few are winning. Many aren’t even allowed to play. This article isn’t about new rules and regulations that will take…