How to Find Your Voice of Customer

If I were to ask all the marketers in the room to summarize the feedback they’ve received from their 20 most recent customer conversations, I think we’d all be surprised at how few could do it. There’s no doubt that customer insight is critical to driving business success but capturing it in a meaningful way,…

15 Ways to Tap into Your Peoples’ Passion at Work

Article by Ed King My team and I talk a lot about what really makes employees tick. We seem to always come back to tapping into one’s passions and purpose at work. Personally, I have always been passionate about uncovering why people behave the way they do. And my personal passion is applying that understanding…

Closing the Gap: Correlating Employee Passion and Potential

Article by Ed King Confucius said, “Choose a job you love, and you will never have to work a day in your life.”  While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or a professional athlete, most of us do work for a living. Unless…

Becoming an Asset in the Hiring Process

We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing.   Of course, resumes matter, but…

After a Promotion, Build Your Best Team

Congratulations! You’ve just accepted an offer on a newer, better, faster marketing position. Yes, the VP title will suit you just fine, thank you very much. So now what? According to Michael D. Watkins, author of The First 90 Days, evaluating the various teams you’re inheriting is a critical first step.  “The most important decisions…

LinkedIn Power and Pitfalls

Since 2003, we’ve all come to know LinkedIn as the go-to business networking and thought leadership platform. It’s the most powerful resource currently available for job seekers and hiring managers alike. Where else can you hone in on companies with open positions, apply for a job and grow your professional connections within a matter of…

Should Musk Go Hybrid?

The Data Says Yes By now you’ve probably read about Elon Musk’s ultimatum to Tesla employees to return to the office full-time (minimum of 40 hours a week) or resign. If you think this is an indication of things to come, think again. Some brands, such as Tesla, may be in such high demand for…

Company Culture Matters

We’ve all been hearing about The Great Resignation for quite some time now. And although we might be a tad bit weary of this particular news loop, the reality is that it’s affecting everyone’s workplace in one way or another. It’s real and it’s here to stay for a while. Right now, candidates rule the…

I Am Responsible: A Conversation with Casey Cunningham

Women’s History Month holds a special significance for the team at Hire Profile, as the company is WBENC certified and comprised of a close-knit set of talented women. This month we reached out to Casey Cunningham, Founder and CEO of XINNIX, a national sales and leadership training academy to get her perspective on achieving status…

Onboarding Is A Team Sport!

Engage All The Players For The Win! The team at Hire Profile has heard lots of stories lately from clients and candidates alike on onboarding wins and fumbles. So we researched some best practices and attended a few webinars on this hot topic. Our conclusion is that a solid game plan makes for a win, so we put it…