Musings about work, marketing and creativity
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The Work Got Faster. The Demands Got Bigger. The Answer Is a Collective.
By Jeff Licciardi Agencies and brands are living through the wildest plot twist the industry has ever seen. Platforms are evolving faster than anyone can refresh a PowerPoint. Talent wants meaning, not hierarchy. AI is speeding up production like it drank six cold brews. And the pressure to create more content, in more places, with…
After a Promotion, Build Your Best Team
Congratulations! You’ve just accepted an offer on a newer, better, faster marketing position. Yes, the VP title will suit you just fine, thank you very much. So now what? According to Michael D. Watkins, author of The First 90 Days, evaluating the various teams you’re inheriting is a critical first step. “The most important decisions…