Musings about work, marketing and creativity
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The Positive Ripple Effect: Gender-Diverse Leadership and Enhanced Workforce Well-being
By: Keshawn Hughes In early 2023, a groundbreaking moment occurred in the Fortune 500: Women led over 10% of America’s largest public companies, marking a historic milestone. While phenomenal, much of the path towards more gender-diverse representation in leadership is uncharted and remains highly challenged. Studies consistently show that women actually score higher than men…
CMO Confessions: Insights from the Trenches of The CMO Symposium
By: Teresa Caro I had the pleasure of joining William Koleszar and some of the most esteemed CMOs and thought leaders at The Chief Marketing Officer Institute’s The CMO Symposium. A tremendous amount of useful information was shared and I tried my best to distill it down to the following key points. 🗣️ Effective leadership:…
Closing the Gap: Correlating Employee Passion and Potential
Article by Ed King Confucius said, “Choose a job you love, and you will never have to work a day in your life.” While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or a professional athlete, most of us do work for a living. Unless…
Becoming an Asset in the Hiring Process
We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing. Of course, resumes matter, but…
LinkedIn Power and Pitfalls
Since 2003, we’ve all come to know LinkedIn as the go-to business networking and thought leadership platform. It’s the most powerful resource currently available for job seekers and hiring managers alike. Where else can you hone in on companies with open positions, apply for a job and grow your professional connections within a matter of…
Onboarding Is A Team Sport!
Engage All The Players For The Win! The team at Hire Profile has heard lots of stories lately from clients and candidates alike on onboarding wins and fumbles. So we researched some best practices and attended a few webinars on this hot topic. Our conclusion is that a solid game plan makes for a win, so we put it…
Talking Money: A Guide for Employers and Talent
Discussing money can be a sensitive topic in the best of times. Nothing makes us happier and more hopeful to see the job market recovering. With multitrillion-dollar stimulus programs from the federal government, lifted restrictions, and the market feeling more confident than before – businesses are resuming operations and bringing back workers to meet demand….
Write It, Vent It, Don’t Send It
Have you ever felt treated unfairly in a toxic workplace, while clearly being underpaid and feeling overworked? Have you ever had the urge to fire off that burning email in a fit of rage, and give them a piece of your mind? Ever wanted to hit that ‘post’ button and let it all out on…
The Value of Video in a B2B Market
We’re in the midst of a digital-first age, where screens are a reflection – actually, an extension — of our realities. Even more so, post-pandemic, we find ourselves glued to our screens. How many video calls have you had this week alone? Exactly. Even before the pandemic, Cisco had reported that more than 80% of…
Do You Know Where and When to Spend Your Next Marketing Dollar?
Now more than ever, small and large companies are trying to determine if they should invest in marketing, pull back or stop all together. Why is there such a struggle in determining the answer? The primary culprit is the lack of integrated marketing planning and analytics needed to understand true Return on Investment. Are Facebook…