Musings about work, marketing and creativity
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Navigating the Customer Journey
By Kevin Maufer The Customer Journey is a challenge and an opportunity! Customer Success must be attuned to the intricate paths customers traverse in their journey. Every milestone shapes their experience, impacts their satisfaction, and ultimately, their retention. Yet, amidst the successes, critical pain points demand attention and innovation. Bad Handoffs: The First Impression The…
Top 5 B2B Marketing Myths Busted
By Colleen Betsill Introduction B2B marketing often gets a bad rap, plagued by myths and misconceptions that can obscure the truth about the vibrancy and impact of good marketing. These myths can hold companies back from fully enabling their marketing teams so they can make a positive impact within the organization. Today, I’m here to…
50 Tips to Improve Your LinkedIn Profile
By Rachel Simon When preparing to meet with someone, do you look them up on LinkedIn? There is a high probability that you said, “Yes.” So flip that around. Do you think people are looking you up? If the thought of that makes you cringe a little because of the state of your profile, there…
What Brand Strategy Can Learn from Innovation Strategy
By David Yeend Ask six people what “strategy” is, you’ll get six different answers. But two well-established disciplines operate quite differently: Brand strategy practiced by ad agencies, and innovation strategy practiced by digital consultancies. With thirty years of experience across both sides, I’ve noticed some big differences. Brand strategists can steal some super-effective processes from…
Unfiltered and Unrivaled: Reddit as Your Marketing Strategy Lab
By Eric Sharpe The fear and anxiety of being dropped off at a mall by your parents is nothing compared to your first Reddit post. As a brand, you will be judged. It will be public. And it could be painful. But if you can figure out how to walk the walk and talk the…
Unlocking B2B Growth Through Social Media
By Jessica Levin In the digital age, the landscape of B2B (business-to-business) marketing has transformed significantly. One of the most powerful tools driving this change is social media. Traditionally seen as a platform for B2C interactions, social media has proven to be an invaluable asset for B2B companies seeking to engage, inform, and convert their…
Supercharge Your Creative AND Analytical Workflows with AI
By Alfredo Narez You have ambitious goals – driving results for your business and achieving your individual career aspirations in marketing or a related creative field. The problem? There never seems to be enough time to tackle it all. Between demanding workloads, rapidly changing trends, and the sheer volume of data to be analyzed, finding…
Small Team. Big Results: How Small Companies Thrive with Team-Involved Hiring
By Andy Suggs – CEO, Brand Strategist, Reckon Branding As many small business owners can relate, adding a new person to your team is huge. You only have to deal with annoying clients here and there, but if you make a wrong hire, they are living in your space each and every day. Resumes give you…
How to “TUNE INTO” Your Career Journey with More Confidence
By Phil Davis, PHR As Career Professionals, it can often be challenging and frustrating to know where we want to go within our career journeys. We may feel lost, alone, stuck, and confused. And, sometimes, we may not even feel like we have made an impact in our careers with our past or present employers…
The Positive Ripple Effect: Gender-Diverse Leadership and Enhanced Workforce Well-being
By: Keshawn Hughes In early 2023, a groundbreaking moment occurred in the Fortune 500: Women led over 10% of America’s largest public companies, marking a historic milestone. While phenomenal, much of the path towards more gender-diverse representation in leadership is uncharted and remains highly challenged. Studies consistently show that women actually score higher than men…