Becoming an Asset in the Hiring Process


We shared in our September BUZZ Newsletter, that Hire Profile has partnered with Setup to create a full-circle solution for our brands to find marketing agency support and top marketing talent. Here is a blog post from Joe Koufman, CEO and Founder of Setup’s interview with Hard Corps marketing.  

Of course, resumes matter, but during the interview process, there are other determining factors that supervisors consider…especially since they’re overwhelmed with a number of applicants who all look the same.

How can marketers differentiate themselves during the interview process?

Be an asset, not a liability. 

Show how your specific skills can fill the role that is being asked of you. 


If you’re in an interview, or even if you’re looking at changing roles or departments in your company, ask the hiring manager/potential manager about gaps or where they need help in their current workload. Providing solutions or suggestions utilizing your expertise may position you as a suitable candidate for the position. 

Even if there is not an opening at the time, being a resource to people you want to work with or for keeps you top of mind for future openings. 

Always connect with the people from an interview or networking process and keep tabs with them down the line to stay front of mind.

Demonstrate your strengths.

Hiring managers hire for potential. Are you eager, flexible, and capable of applying different experiences to certain situations? 


Articulate your strengths in relation to the desired role. You don’t need to have majored or worked in marketing before to excel in it. Plenty of marketers have unconventional paths. Hiring managers are looking at whether or not you can apply that previous knowledge to what they need. 

Resume guides that give tips on how to mimic the job application verbiage in your resume are available online to help candidates get through the door. But, you have the power to tell your real story through a unique resume or during the interview process. 

Live the values you seek in a desired company. 

Companies are looking to hire candidates who add to and expand the culture under the company’s values. It is also easier on the candidate to work for a company that has similar values to their personal beliefs. 


Research the company and ask questions about the team during the interview to make sure the values align with your belief system. If they do, showcase how you apply each of those values day to day or in your previous work. 

Stand out from other potential candidates. 

In the full interview, Joe cites multiple examples of people who went above and beyond to get noticed and hired by their dream companies like Amazon and Headwave through innovative approaches. 


Be the solution. Format your resume in a visual or specific format specific to the ideal company or create your own content/campaign to get noticed.

Contact us to discuss how to get your resume to stand out and find an outstanding next role.


Joe Koufman is the CEO and Founder of Setup, a Hire Profile partner specializing in agency search.