Musings about work, marketing and creativity
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Demand Without Brand is an Incomplete Proposition
By Randi Drinkwater During the early days of the digital marketing boom, the all-encompassing, all-powerful marketing concept known as “brand” came to be seen as a “four-letter” word. It was the start of the martech revolution, the early days of marketing automation, and the rise of a new marketing master, demand generation. It didn’t…
Networking in 2020: Fun with LinkedIn
By Anita Hampl Is “networking” one of your words for the New Year? If so, LinkedIn should be part of your game plan. Need an icebreaker at the coffee line or at a table of strangers at a conference? Suggest that everyone connect on LinkedIn! You can bring higher exposure to each other before the…
Happy Holidays From Hire Profile
By Nancy Gamble We have so much to be grateful for at Hire Profile. We are blessed to do what we love every day and have a team of amazing individuals to do it with. As we reflect on 2019, we can truly say that our clients and candidates have made this a remarkable year. …
Breaking News: Employees Are People
By Vanessa Whited 90,000 hours. That’s how much time the average American will spend at work in his or her lifetime.* Take a second to really think about that: ninety thousand hours – a third of your life – spent working. That’s pretty scary. But you know what’s even scarier? The fact that one-third of…
Activating Remote Employees: The Science of Cats and Dogs
By Eric Berrios Here’s the thing about cats versus dogs. Cats form bonds with their environment, not their caregiver. When you take a cat outside of it’s home or territory, cats freak out. It makes no difference if mom is there for the cat – it’s the environment that the cat is connected to. Dogs,…
Put Me In, Coach
Ways to Access Career Coaching Regardless of Your Income Are you stuck in a professional rut? Are you the dog that caught the car by landing your dream job and now you don’t know where to start? Or, maybe you’re kickin’ it at work and haven’t stopped to think about how to leverage your recent…
Crush Your Competition by Transforming Your Analytics Team
By Teresa Caro It’s your first month on the job and you have been asked to turn around a floundering marketing team. As you meet with your team, your peers and your boss, you hear questions such as: Did this campaign work or not? Why are we spending all this money on XYZ martech? Does…
A Quick Guide to LinkedIn Basics
By Katherine (Katie) Bows Taylor Don’t Underestimate the Power of LinkedIn Are you utilizing LinkedIn? Too many businesses ignore this powerful B2B platform that currently has more than 177 million users in the United States. Many business owners (and professionals in general) have a weak personal profile and an even weaker LinkedIn company page –…
Personalized messaging: A road well-traveled, but not well-mapped
By Mark Boyles Marketing communications has been overtaken in recent years by a headlong rush to fulfill the promises of digital marketing and personalized content. From retailers to B2B organizations, expensive digital stacks have been purchased, marketing strategies overhauled, personnel reorganized, KPIs reoriented and salespeople redeployed to make it happen in the marketplace. Where to…
What’s it like to market the Super Bowl?
by Jennifer Johns Get an inside look at this intense 12-month effort from Jennifer Johns, Vice President of Marketing and Communications for the Super Bowl Host Committee. Learn how she branded Atlanta through storytelling, awareness, and teamwork. Step 1: Branding Atlanta Our goal was to showcase Atlanta as a premier destination for mega-events that leave…