By Nancy Bailey Gamble …if you don’t hire the right staff and allocate resources effectively. We speak from experience both internally and through the needs of our agency and corporate clients. Budgets and resources appear to be tight across the…
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Finding the perfect gift for the holidays can be stressful! We are back for the 2nd Edition of our Holiday Gift Guide to help ease some of that pressure. We’ve compiled a list of some of our favorite things (some…
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By: Shannon Rentner, Marketing Strategist and Trainer Go ahead. Google it. Check LinkedIn. “Director of Content Marketing” or more recently, “Director of Content Strategy.” Most job descriptions seem to simply change the title of “Director of Marketing Communications” or “Senior…
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By: Jill Peck, COO of Henderson Shapiro Peck We run a service company that provides marketing consulting and marketing communication services to Fortune 500 companies, small-to-medium sized companies, and start ups. Daily we meet our client’s needs, hit their deadlines,…
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By: Rena Kilgannon, Entrepreneur, Consultant, Speaker and Author Most agencies have great skill in the area of branding and positioning for their clients. Unfortunately, when it comes to the agency brand, many find it challenging. How does an agency differentiate…
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Your connection to all things B2B By: Mark Semmelmayer, President of BMA Atlanta With great pride and excitement, Business Marketing Association (BMA) Atlanta can say, “We’re back and ready to roll!” Nancy Bailey, president of Hire Profile and one of…
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By Andrea Rosenthal, Founder and President of Life & Career Soulutions Inc. We all strive for it, but how do we achieve it? A balanced life means different things to different people. What is your vision of a balanced…
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By Michael Taylor, Founder of SimpleMind Inc. For almost 20 years I spent a large chunk of my career holed up in my agency’s conference room with our creative team drawing endless variations of ideas, concepts, mind-maps, storyboards, articulations, mental…
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by Margie Eberline, New Business Development Account Manager The Hispanic population growth in the United States (17%) represents a major opportunity for marketers to reach a subgroup that is brand-loyal and generally receptive to ads in their language. However, reaching…
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Intro by Nancy Bailey, President, Hire Profile, Inc. We would like to formally announce our newest team member, Margie Eberline. Margie will be heading up new business development, sponsorships and marketing research. She has a background in account management, film…
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