By: Mariette Edwards Bill is a marketing consultant. His clients love working with him and he is proud of his record of accomplishment—except for one very important thing. Bill is regularly underpaid for what he does. He’s afraid to ask…
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By: Jennifer Hayes, Senior Recruiter, Hire Profile Today I want to tell you a little story…an honest to goodness true story. Last month we had the privilege of placing a candidate in a high profile role within a high profile…
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Think SEO is no longer relevant in 2015? Think again! Organic SEO (search engine optimization) in 2015 is more important than ever. Here’s why: It’s cost effective (compared to PPC and other digital advertising efforts). Buyers research on Google early…
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by Jeff Henderson, Lead Pastor of Gwinnett Church When I present to business people, I usually begin by asking one question that always generates laughter and raised hands: “How many of you have ever sat through a boring business presentation?” Every hand…
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By: Sandi Karchmer Solow, Founder of I Send Your Email You may not have a second chance to make a first impression, but in the world of email marketing, you do have the opportunity to stay in touch with a…
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By Nancy Bailey Gamble …if you don’t hire the right staff and allocate resources effectively. We speak from experience both internally and through the needs of our agency and corporate clients. Budgets and resources appear to be tight across the…
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Finding the perfect gift for the holidays can be stressful! We are back for the 2nd Edition of our Holiday Gift Guide to help ease some of that pressure. We’ve compiled a list of some of our favorite things (some…
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By: Shannon Rentner, Marketing Strategist and Trainer Go ahead. Google it. Check LinkedIn. “Director of Content Marketing” or more recently, “Director of Content Strategy.” Most job descriptions seem to simply change the title of “Director of Marketing Communications” or “Senior…
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By: Jill Peck, COO of Henderson Shapiro Peck We run a service company that provides marketing consulting and marketing communication services to Fortune 500 companies, small-to-medium sized companies, and start ups. Daily we meet our client’s needs, hit their deadlines,…
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By: Rena Kilgannon, Entrepreneur, Consultant, Speaker and Author Most agencies have great skill in the area of branding and positioning for their clients. Unfortunately, when it comes to the agency brand, many find it challenging. How does an agency differentiate…
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