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In 2020, we discovered new ways technology can simplify our lives and help us stay connected. Consumers turned to mobile technology for convenience, and many brands embraced it as a new marketing channel. While most of us are glad to leave 2020 behind, many of the changes we’ve witnessed in consumer behavior are here to […] |
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The world changed in many ways in 2020, including consumer viewing behaviors. With social distancing restrictions in place, viewers spent more time watching entertainment at home. Many flocked to video on platforms such as YouTube. With over 2 billion monthly active users, YouTube is the second most popular website in the world and is commanding […] |
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Personalization at scale is the north star for driving customer loyalty and winning market share. But it’s easier said than done. Where do you start? How do you get all your data in one place and make sense of it? Who is going to write your content at scale? This isn’t simple to pull off. […] |
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It is the holy grail of optimizing the customer experience: delivering the right message to the right person at the right time. The right person and the right time? Solved. But what about the right message? It’s the one piece of the marketing puzzle that has been missing...until now. Enter Brand Language Optimization, the missing […] |
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