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March 2021
AIGA ATL: Virtual Student Board Meeting – March 2021
Calling all students! Want to join smart design students who are enhancing their design education with leadership skills and networking? About this Event AIGA ATL has a very active Student Board with members who share their passion for design and learning with the community. The student board and members from Atlanta-area design schools work together alongside the AIGA ATL professional board. Together, we strive to create events around the city that inspire learning, help springboard design careers, and cultivate relationships…
Find out more »A MarketingProfs Master Class Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
MAKE YOUR CUSTOMERS SWOON The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. With 10 bite-sized lessons, designed for marketers by marketers, this Master Class will demystify the mapping process. After you've completed all of the lessons, you'll have a visual representation of your customer…
Find out more »MarketingProfs: Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want
Are your marketing programs designed around what you think your customers want, or what you know they want? If you're not taking advantage of customer feedback, you're missing a huge opportunity. Get ready to harness the power of human insight. Sponsored by UserTesting. In today's crazy world, you need to be able to adapt in real-time to your prospects' and customers' ever-changing behaviors, preferences, and needs. And you must go beyond data to truly understand what motivates your buyers: What prompts your prospects and…
Find out more »MarketingProf: Metrics and Measurement Friday Forum
The ability to accurately measure your marketing, media, and lead-gen efforts, and to properly attribute success, is vital—especially now when budgets are tight. Learn how analytics and attribution tools and processes can serve your needs and prove ROI. Sponsored by Alight Analytics. KEY DETAILS Date: March 12, 2021—11:30 AM ET Sessions: 3 presentations by top industry experts Length: 45 minutes per session Topic: Content, Demand Generation, Metrics & Measurement Price: $0 EVENT AGENDA How to Think About the New Google Analytics 4 TIME: 11:30am–12:15pm | LENGTH: 45 minutes…
Find out more »AIGA ATL: Book Club – March 2021
Join us for a discussion of The Win Without Pitching Manifesto by Blair Enns. About this Event Join us for a meeting of the AIGA Atlanta Book Club — a book club for people who like to read, think, learn, and discuss design in its many aspects. We'll be meeting via Zoom. We will be discussing The Winning Without Pitching Manifesto by Blair Enns. Please register online to get the Zoom invitation. Members & Non-members — FREE If you have any…
Find out more »MarketingProfs: How to Build Brand and Stand Out in Our Crowded, Distracted World: The ‘Brand Now’ Framework
Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new approach: the seven elements of the "Brand Now" process—designed for our crowded world. Sponsored by Widen. With the rise of digital media, you'd think it'd be easier than ever to be heard and seen. Yet, most messages—especially marketing messages—fail to cut through the clutter. To…
Find out more »SEGD: 2021 Business Summit Series
The SEGD Management + Leadership event, to be held virtually on Wednesday, March 24, and Thursday, March 25, will focus on how our business models and approach to leadership have evolved since the pandemic. Our speakers will bring their unique experience and perspective to share honest conversations about how we are adapting to virtual life and what impact this new way of working will have on all of us as we look to the future. Speakers will share the new…
Find out more »AMA Atlanta: Who Stole the Cookies? Connecting With Customers in a Cookie-less World
As we all prepare for a cookie-less, ID-less, protected world, brands and marketers are stuck between delivering relevance and protecting user privacy. To survive upcoming changes, we first need to understand how they impact all of us. Moderator John Gardner and panelists from Regions Bank, Church’s Chicken and Myrtle Beach Tourism will discuss impacts to consumers, media and messaging, measurement, and the customer experience as a whole. We will dive into how we got here, what the future looks like,…
Find out more »Digital Summit At Home
A Virtual Digital Marketing Event Designed for Small & Medium Businesses Join us for this 3-day, fully interactive online event focused exclusively on the digital marketing strategies and tactics that owners and entrepreneurs from small-to-medium-sized businesses will need to thrive in this new era of business. Whether you are B2C or B2B focused, this Digital Summit At Home is for you! Why Attend Digital Summit At Home? You choose: Two days or make it three by including our Masterclass day. Each Masterclass…
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