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When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS […]
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According to the ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on-demand – NOT LIVE. This means that to truly capture your full potential audience, you need an integrated on-demand webinar strategy. Attend “How to Drive Pipeline with an On-Demand Webinar Strategy” and learn best practices for building a webinar strategy […]
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