Spark Novus | 9th Marketing AI Pulse

The 9th Marketing AI Pulse event presents a fantastic opportunity for marketing leaders to convene and engage in discussions about the transformative impact of AI on the industry. It serves as an excellent platform for networking and collaboration with fellow marketers who are actively shaping the future of marketing.

Atlanta Tech Park offers attendees the opportunity to work from the space before the event begins. There is plenty of room to settle in, plug in, and get comfortable.

AGENDA

We’ve put together an amazing agenda just for you!

1:00 PM to 1:30 PM: Doors Open and Badge Pick-Up
Check in, grab your badge, and enjoy snacks, soft drinks, tea, and coffee while making meaningful connections with other attendees.

1:30 PM to 2:00 PM: Partner Expo Hands-on Exploration
Visit partner and other ATL community booths to explore what teams are building. Take the opportunity to ask questions and see how their work can apply to your marketing efforts.

2:00 PM to 2:30 PM: Opening Session: Welcome to Marketing AI Pulse
Aby Varma, Founder, Spark Novus and Marketing AI Pulse
Amy Mangan, Market Director, Robert Half
Kinner Sacchdev, Founder and CEO, Edbound AI

Aby Varma welcomes everyone to the Marketing AI Pulse community event, kicking off an afternoon of engaging discussions. Amy Mangan of Robert Half joins the session to unpack “The AI Talent Shift: What Marketers Need and What Brands Want,” exploring the skills rising fastest, where talent gaps are widening, and how professionals and employers can position themselves to lead the next era of AI-powered marketing. Kinner Sacchdev, founder and CEO of Edbound AI, follows with “When AI Connects Content, Community and Growth,” sharing his perspective as an AI-native marketing technologist and entrepreneur.

2:30 PM to 3:00 PM: Talk to Your Data: AI’s New Role in Marketing Analytics Jason Perkowski, Senior Director, Growth Analytics and MarTech, Equifax Samrat Sharma, Principal, Enterprise Strategy, PwC US Shruti Roy, Consumer and Business Intelligence (moderator), formerly Coca-Cola and Delta

Marketing leaders explore how AI is transforming marketing analytics, sharing candid lessons on autonomous agents, predictive forecasting, synthetic data and customer intelligence. The discussion examines what is working, what remains challenging and how marketing teams can apply these capabilities responsibly.

3:00 PM to 3:30 PM: AI Joined the Marketing Team. Now What?
Alice Jankowski, Director of Creative Excellence, The Coca-Cola Company Additional speakers coming soon

Inside marketing teams, leaders reveal where AI delivers, where it disappoints and why human judgment still decides the outcome. Hear candid lessons on adoption, governance, creativity and change from those putting AI to work while navigating its limits every day.

3:30 PM to 3:45 PM: Break Grab a quick coffee, chat with fellow attendees, and recharge before the next session.

3:45 PM to 4:45 PM: Breakout Sessions

Creative: Craft in the Age of Abundance
Roger Baldowski, Founder, Wildcraft.ai
Alice Jankowski, Director of Creative Excellence, The Coca-Cola Company When generation is infinite, curation becomes the most important skill. Attendees will see real examples of AI-generated creative from brands and learn a practical framework for editing, selecting, and refining output — the judgment calls that separate good work from slop.

Vibe Coding: Vibe Coding for Marketers: Build a Custom App in Lovable Shannon Smith, Ambassador, Marketing AI Pulse
Designed for marketing professionals, this session shows how to plan, build and refine a custom marketing app in Lovable using a practical Vibe Coding Toolkit. Participants will see a live build and leave with a repeatable process for building independently.

Analytics in Practice: AI Use Cases and Tools
Jason Perkowski, Senior Director, Growth Analytics and MarTech, Equifax Shruti Roy, Consumer and Business Intelligence, formerly Coca-Cola and Delta
A hands-on look at real AI analytics use cases and tools, walked through step by step so you can see how they actually work. Bring your own questions and challenges, and leave with a few techniques worth trying back at your desk.

Additional breakout sessions coming soon

4:45 PM: Unwind: Mix and Mingle
After a day filled with ideas and insights, savor beer, wine, soft drinks, and hors d’oeuvres while DJ Nuro sets the ambiance. Connect with speakers, peers, and partners in a laid-back setting where conversations flow effortlessly.

NOTE: All sessions, speakers, and times are subject to change.