Marketing Profs: Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It’s time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.

Delivering the right engagement at the right time has long been the goal for marketers. However, because of fragmented data, achieving that level of personalization is often easier said than done.

Now, the Data Cloud is opening up new opportunities for marketers by allowing them to access the full breadth of available data. In turn, marketers can build powerful 360-degree views of customers, refine segmentation, and drive personalization in every engagement. The result? Higher returns on marketing spend and lower costs.

Join us to learn:

• How leading marketing organizations are building powerful 360-degree views of their customers
• Best practices for overcoming data silos
• How to drive personalization and measure attribution from your single source of truth