IABC Atlanta | Beyond the World Cup: How Internal Communications Turns a Moment into a Movement
The FIFA World Cup brings extraordinary energy and attention to soccer in the United States. But how do organizations turn the excitement of a defining moment into lasting employee engagement, organizational alignment and action?
Join IABC Atlanta for a behind-the-scenes conversation with Alicia McNease, Director of Internal Communications at the U.S. Soccer Federation, as she shares how internal communications is helping connect employees to the Federation’s mission, strengthen organizational culture and build momentum that extends far beyond the world’s biggest sporting event.
Alicia will explore how a newly established internal communications function is creating the foundation for more connected, informed and engaged employees, aligning teams around a shared North Star of always being in service to the game, and empowering employees to become advocates for the organization’s mission.
Through practical insights and real-world examples, attendees will discover how communicators can elevate internal communications from an information-sharing function to a strategic driver of culture, connection and organizational impact.
Join us to explore how internal communications can turn a moment of excitement into a lasting movement – register now!
About Our Speaker
Alicia McNease
Director of internal communications
U.S. Soccer fedration
Alicia McNease is an award-winning strategic communications leader with extensive experience in internal communications, brand communications, executive engagement and organizational storytelling.
As Director of Internal Communications at the U.S. Soccer Federation, Alicia leads the organization’s internal communications strategy, partnering with executive leadership to strengthen organizational alignment, shape culture and connect employees to the Federation’s mission and strategic priorities.
Throughout her career, Alicia has held communications roles across sports, healthcare and technology, including positions with Wellstar Health System, Calendly, the Atlanta Hawks and the Georgia World Congress Center Authority. Her experience spans both internal and external communications, bringing a unique perspective on how organizations build strong brands, engage audiences and communicate with purpose.
Alicia is a three-time graduate of Georgia State University, holding a master’s degree in Sport Administration and bachelor’s degrees in Journalism with a concentration in Public Relations and Sociology. She also served as an adjunct instructor at the university for five years. Her professional achievements have earned her recognition as a Georgia State University 40 Under 40 honoree and a PRSA Georgia 40 Under 40 award recipient.
Passionate about the intersection of people, culture and communications, Alicia believes the most effective communication strategies do more than inform — they build connections, inspire action and drive meaningful organizational impact.