Atlanta Innovation Forum: Cookieless World: Succeed In Digital Marketing While Protecting Users Privacy
June 17 @ 6:00 pm - 7:00 pm$10
Amid the scramble about what to do when Google does away with third-party (3P) Cookies in Chrome and Apple does away with access to device identifiers on iOS, many of the same questions keep popping up from marketers — does it impair the ability to target individuals, does it increase ad fraud, does it make reporting on campaign outcomes impossible, etc. In response, there’s much misinformation swirling about workarounds like fingerprinting, targeting FLoC’s of consumers (cohorts grouped by blackbox mechanisms), and the rise of ad fraud!
Join our industry expert panel as we look to dispel some of the disinformation being spread around the future of a “Cookieless World” and discuss how to “Succeed in Digital Marketing While Protecting Your Users Privacy!” Whether you a marketing pro or just a consumer that wants to know how your personal data will be shared in the future…You will not want to miss this one!
Doug Boykin, Privacy Solutions Engineering Manager, OneTrust
Mandee Harvey, Senior Analytics Manager, Luckie
Dr. Alvin Glay, Vice President of Growth and Strategy, Response Media
Michael Ricci, Vice President of Business Development and New Technologies, Sinch