ANA | Global Day of Learning

Join Gülen Bengi, Lead Chief Marketing Officer at Mars, Incorporated, and Global Chief Growth Officer at Mars Snacking, as we explore how Mars is reshaping consumer engagement at a CPG company with brands that delight millions of people and pets every year, with iconic brands like M&M’s®, Snickers®, and Pedigree®. In this session, Gülen shares Mars’ new way of building brands and experiences that puts fans and communities in the driver’s seat through unprecedented co-creation of brand experiences.

Learn how Mars integrates data-driven strategies, responsible AI, and community-powered brand ecosystems to deliver personalized experiences at scale, while preserving purpose, inclusivity, and trust. This session offers actionable insights for marketers seeking to balance cutting-edge technology with human creativity to foster authentic connections and drive sustainable growth.

Join us for a fireside chat with Craig Coffey, the Founder & President of Way Maker Leadership, as he shares the FIVE things CMOs can do to help make the biggest impact and control their destiny. Way Maker Leadership is a client-centered executive leadership coaching firm globally recognized for its collaborative approach. Clients include prominent organizations, such as AT&T, PepsiCo, Logitech, Intuit, LinkedIn, Yum! Brands, and Levi Strauss & Co, to name a few. Before becoming an executive coach, Craig held senior marketing and CMO roles for Kraft, PepsiCo, Nokia, and Wells Fargo. Craig is an ANA Leadership instructor and former ANA Board member.

In a rapidly evolving marketing landscape, the rise of AI is reshaping the skills marketers need to thrive. In this candid fireside chat, Michelle Froah, Global Chief Marketing & Innovation Officer and SVP of Corporate Solutions at ETS and Linda Bethea, CMO of Danone North America share how they’re preparing their teams to work seamlessly with emerging technologies—reskilling and upskilling to amplify creativity, strategy, and execution. They unpack how AI is already transforming the way marketing is done, the human and durable skills that will matter most in the years ahead, and bold predictions for what the future holds. From practical talent strategies to visionary insights, this conversation offers an essential roadmap for leaders determined to keep their teams—and themselves—ahead of the curve.

In an era where AI is redefining how consumers engage with content, this keynote session explores the intersection of creativity and technology in capturing and retaining audience attention. Discover how leading brands leverage AI-driven insights to craft compelling, personalized campaigns that resonate in a crowded digital landscape. From harnessing predictive analytics to optimizing creative strategies, learn actionable approaches to drive impact, foster authentic connections, and shape the future of the attention economy. Join us for an inspiring dive into the art and science of marketing in the AI age.

Dive into the future of marketing with our session, “AI’s Marketing Dominance: The Next Wave,” where industry pioneers will explore how artificial intelligence is revolutionizing the marketing landscape. Discover cutting-edge AI tools and strategies that are reshaping consumer engagement, personalizing campaigns at unprecedented scale, and optimizing ROI through predictive analytics and real-time data processing. From generative content creation to advanced audience segmentation, this session will unveil the transformative potential of AI, offering actionable insights for marketers to harness this technology and stay ahead in an increasingly competitive digital world.