Spark Novus | Fractional GTM Playbook Workshop

Marketing AI Pulse is a community at the intersection of marketing and AI. This workshop helps experienced marketers build a durable fractional GTM business through positioning, packaging, and a proven GTM operating system.

Presented by Sangram Vajre, founder and CEO of GTM Partners, it situates GTM leadership in an AI-influenced market, showing how strategic advisors create leverage, clarity, and business impact alongside evolving AI capabilities.

Note: A certificate will be provided to all attendees, and lunch is included in the registration fee.

Target Audience: Marketers Ready to Level Up (AI-Friendly)

This course is built for experienced marketers who want to move into strategic GTM leadership and use AI as leverage—not replacement.

• Marketing Consultants — Move beyond project work using AI to scale thinking and delivery
• Freelancers & Solo Marketers — Increase income without increasing hours
• In-House Marketers — Explore fractional or advisory paths with AI-enabled confidence
• Fractional CMOs — Sharpen GTM advisory, productization, and AI-supported selling
• Agency Leaders — Add high-ticket GTM strategy without adding headcount

No matter where you start, you’ll leave with a durable, AI-augmented GTM business roadmap.

Prerequisite Knowledge

• No prior GTM OS knowledge required
• Ideal for marketers with 5+ years of experience
• No AI expertise required—AI will be taught as a business accelerator, not a technical skill

Come ready to think bigger about your role.

What to Bring

• Laptop — Required for hands-on and AI-assisted work
• LinkedIn profile — We’ll optimize positioning for fractional GTM work
• A clear skillset — Demand gen, lifecycle, content, ops, product, etc.
• Mindset shift — You’re not “just a marketer or AI expert.” You’re building a lifestyle business with leverage.

Participant Takeaways

By the end of the session, participants will:

✅ Understand the Fractional GTM Operating System to build a real business
✅ Learn how to position themselves as GTM advisors, not executional marketers
✅ Build a high-leverage fractional model using AI to reduce effort and increase margin
✅ Package expertise into advisory, workshop, and fractional offers—with AI support
✅ Walk away with a GTM blueprint + AI-assisted offer stack to land clients faster
✅ See examples of $250K–$1M fractional playbooks from real GTM leaders
✅ Learn how to use AI for:

Positioning and messaging clarity
LinkedIn content and storytelling
Sales discovery prep and proposal drafts
Client diagnostics and GTM assessments

✅ Get templates, pricing models, and AI prompts to use in LinkedIn and sales conversations

Agenda: 8:30 AM – 12:30 PM (AI Embedded)

8:30 – 9:00 AM | Welcome + Framing

From Executor to Strategic Partner (with AI as Leverage)

• Why GTM is the next frontier for marketing leaders
• How AI changes how fractionals operate (not what they’re paid for)
• The new bar: thinking, judgment, and system design

9:00 – 9:45 AM | The $250K–$1M GTM Blueprint

GTM OS + AI = Scalable Fractional Business

• The core GTM OS pillars
• Where AI fits:

Market and ICP research
Messaging and positioning clarity
Offer validation

• How top fractionals use AI to:

Move faster
Sound sharper
Increase margins

9:45 – 10:30 AM | Build Your Offer Stack (Hands-On + AI)

Workshop: Designing Offers That Scale

Participants will:

• Define their core GTM offer (advisory, workshop, fractional)
• Use AI prompts to:

Clarify niche and positioning
Stress-test pricing
Draft a simple offer narrative

• Map a business model that supports recurring revenue

10:30 – 10:45 AM | Break ☕

10:45 – 11:15 AM | Live Roleplay: Selling GTM on LinkedIn (with AI Assist)

From Posts to Conversations to Deals

• How fractionals use AI to:

Generate LinkedIn content ideas (without sounding generic)
Prep for sales calls and discovery
Personalize outreach at scale

• Live examples from Fractional GTM leaders
• Practice your pitch—with real-time feedback

11:15 – 11:45 AM | Breakouts: Map Your GTM Business

AI-Supported Peer Workshops

Small groups will:

Refine positioning and offers
Use AI checklists/prompts to identify gaps
Pressure-test client acquisition plans
Get peer + expert feedback

11:45 – 12:15 PM | Hot Seats + Live Feedback

Pitch Your GTM Offering

• Selected participants present their new GTM offer
• Live coaching on:

Clarity
Confidence
Differentiation

• How to use AI after the workshop to keep refining

12:15 – 12:30 PM | Wrap-Up + Certification Next Steps

From Workshop to Business Launch

• How to get GTM OS certified
• How AI supports ongoing credibility and delivery
• Next steps to launch or refine your fractional GTM business