Spark Novus | Claude Ecosystem for Marketers: A 3-Part Online Series with Certification – Session 2
Live remote sessions: Oct 1, Oct 7, and Oct 14 from 12–1:30 PM ET. Learn Claude 101, Cowork, Design and Code. Certificate on completion.
A practitioner-led series for marketers who want to actually use Claude well. Three 90-minute live sessions. Each one stands on its own, and each builds on the last for anyone attending the full series.
Sessions: Oct 1, Oct 7, and Oct 14, 12:00 to 1:30 p.m. ET
Access: Link sent the day before each session
Can’t make it live: Recording available for one month after
Certificate of completion for attendees
Part 1: Claude 101
Oct 1st from 12:00 pm to 1:30 pm ET | For any marketer using or considering Claude
You’ll leave knowing which Claude product solves which problem, how to prompt for real marketing work, and how to set up a Project that produces on-brand output every time.
What we’ll cover
- The Claude product map and where marketers actually spend their time
- Picking the right model for the job
- Prompting for briefs, copy, voice, audience, and research
- Building a brand Project you can copy for any client or campaign
- Pulling live brand context in from Google Drive and Gmail
- Memory and Artifacts: training Claude on your voice, getting clean deliverables
Live demos
Take a vague campaign brief through three iterations to finished, on-brand copy. Build a brand Project from scratch. Connect Google Drive and write copy against a real asset.
What you need
A Claude.ai account on any plan. Pro or Max unlocks the full Project and Memory experience. Bring a real brief. Concrete inputs make the session better.
Part 2: Cowork and Design
Oct 7th from 12:00 pm to 1:30 pm ET | For marketing operators, content leads, brand managers, and growth marketers
Cowork handles multi-step work across folders of files. Design makes visual assets. You’ll leave knowing which one to reach for, what each is genuinely good at, and what to keep out of both.
What we’ll cover
- What Cowork changes for marketers, and how the plan, approve, execute loop works
- Permission scoping: which folders are safe to hand over
- Three patterns worth stealing: organizing campaign assets, synthesizing customer feedback, generating recurring reports
- Scheduled tasks and working from mobile
- How Design reads your brand files and what it builds: landing pages, deck slides, email mockups
- An honest read on where Design beats Figma, Canva, and Gamma, and where it does not
- The Design to Code handoff, and when a draft can actually ship
Live demos
Point Cowork at a messy campaign assets folder and watch it sort itself out. Turn 50 customer reviews into a positioning brief. Generate a monthly performance report from raw analytics exports. Build a landing page section, a slide variant, and a branded email mockup in Design.
What you need
A paid Claude plan. Cowork is not available on Free. Install the desktop app if you want to follow along. Session 1 helps but is not required.
Part 3: Claude Code
Oct 14th from 12:00 pm to 1:30 pm ET| For marketing ops leaders, growth marketers, and marketing leaders working with dev teams
Most marketers assume Code is off limits. You’ll leave with a clear picture of what you can ship yourself, what still needs a developer, and how to work better with the developers you already have.
What we’ll cover
- Why a marketer should care, and the honest case for when they should not
- Desktop app versus command line, and why to start with the desktop app
- Describing an outcome in plain English, reviewing what comes back, shipping it
- Permission modes and which one to default to
- Routines: scheduled work that runs in the cloud while your laptop is closed
- Skills: turning a workflow you repeat into something you can rerun anytime
- Where to stop and bring in a developer
Live demos
Go from a brief to a working, deployable campaign landing page. Schedule a weekly marketing report that runs on its own. Turn a repeated workflow into a reusable skill.
What you need
A paid Claude plan with Claude Code access and the desktop app installed. You should be comfortable with a settings menu and a file path, but developer fluency is not required. Bring a real problem: a page you want built, a report you want automated, or something you keep doing by hand.
Pricing
$320.89 (incl. $21.89 Fee)
Claude for Marketers 3-Part Workshop Bundle: All 3 sessions (Foundations, Cowork & Design, and Code) + certificate of completion. NOTE: If you purchase the Complete Series, please do not purchase individual sessions separately.
$267.54 (incl. $18.54 Fee)
Claude Bundle (Foundation & Cowork+Design): 2 sessions (Foundations and Cowork+Design) with certificate of completion. NOTE: If you purchase this, please do not purchase individual sessions separately.