Spark Novus | Claude Ecosystem for Marketers: A 3-Part Online Series with Certification

3 live remote sessions: July 16, 23, and 30 from 12–1:30 PM ET. Learn Claude Chat, Cowork, Design and Code. Certificate on completion.

$160.83 per session or $320.89 for all 3. Ticket Sales for all sessions end 7/16/26.

The 3-Part Series Overview

A practitioner-led series for marketers who want to actually use Claude well. Three independent 90-minute virtual sessions. Each session stands on its own, though later sessions build on concepts introduced earlier for attendees who participate in the full series. A certificate of completion will be provided to those who attend.

Part 1: Claude 101

• Audience: Any marketer using or considering Claude
• Focus: Claude Chat for daily marketing work
• What you’ll leave with: A working mental model of the Claude ecosystem, a brand-tuned Project, and a cleaner approach to prompting.
• When: July 16, 12:00 to 1:30 p.m. ET (an online access link will be provided the day before the session). If you are unable to attend the live session, a recording will be made available for one week following the session.

Part 2: Claude Cowork and Design

• Audience: Marketing operators, content leads, brand managers, and growth marketers
• Focus: Cowork (agentic desktop work) and Claude Design
• What you’ll leave with: A clear understanding of when to hand off work to Cowork versus Design, and which marketing tasks each is best suited to handle.
• When: July 23, 12:00 to 1:30 p.m. ET (an online access link will be provided the day before the session). If you are unable to attend the live session, a recording will be made available for one week following the session.

Part 3: Claude Code

• Audience: Marketing operations leaders, growth marketers, technical PMMs, and marketing leaders managing development teams
• Focus: Claude Code as a marketer’s force multiplier
• What you’ll leave with: A grounded understanding of what Claude Code can do for marketing, including landing pages, automated reporting, and custom tools, without needing to become a developer.
• When: July 30, 12:00 to 1:30 p.m. ET (an online access link will be provided the day before the session). If you are unable to attend the live session, a recording will be made available for one week following the session.

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Session 1: Claude 101 for Marketers

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When: July 16, 12:00 to 1:30 p.m. ET (an online access link will be provided the day before the session). If you are unable to attend the live session, a recording will be made available for one week following the session.

Outcomes

1. A clear mental map of the Claude ecosystem and which product solves which marketing problem.
2. A repeatable prompting approach for marketing work: briefs, drafts, copy iteration, research, and brand voice.
3. A working Project setup pattern they can copy for any client, brand, or campaign.
4. Confidence using connectors (Google Drive, Gmail) to bring real brand and campaign context into Claude.
5. A printable cheat sheet covering models, prompting, and product selection through a marketing lens.

Topics covered

1. The Claude product map (Chat, Cowork, Code, Design, in Chrome, in Excel) and where marketers land most often
2. Model selection across Opus 4.7, Sonnet 4.6, and Haiku 4.5 (and why marketers usually want Sonnet)
3. The chat surfaces: web, mobile, and desktop, and where each fits in a marketer’s day
4. Prompting fundamentals tuned for marketing: briefs, voice, audience, constraints
5. Projects as per-brand or per-client workspaces
6. Memory: training Claude on your brand voice over time
7. Artifacts: getting clean, copyable deliverables
8. Connectors: Google Drive for brand assets, Gmail for client comms, Calendar for context
9. Web search and research: competitive intel, audience insights, citation hygiene

90-minute agenda

• 0:00 to 0:10: Welcome, the ecosystem map, picking the right model
  Format: Slides + brief tour
• 0:10 to 0:35: Demo: Better prompting for marketing. Take a real campaign brief and walk it through three iterations: vague, decent, great. End with on-brand campaign copy.
  Format: Live demo
• 0:35 to 0:55: Demo: Build a brand Project. Set up a Project for a fictional brand, add brand guidelines, write project instructions, watch Claude produce on-brand work consistently.
  Format: Live demo
• 0:55 to 1:12: Demo: Connectors in real workflows. Connect Google Drive, pull a brand asset, generate copy that references it. Quick mobile and desktop tour.
  Format: Live demo
• 1:12 to 1:22: A 90-second peek at Cowork and Design so attendees know what’s coming in Session 2
  Format: Live demo
• 1:22 to 1:30: Q&A and cheat sheet walkthrough
  Format: Open

Prerequisites

1. A Claude.ai account on any plan. Pro or Max unlocks the full Project and Memory experience.
2. The Claude desktop app installed if attendees want to follow along.
3. A real campaign or brief in mind. Concrete inputs make the session more useful.

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Session 2: Claude Cowork and Claude Design for Marketers

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When: July 23, 12:00 to 1:30 p.m. ET (an online access link will be provided the day before the session). If you are unable to attend the live session, a recording will be made available for one week following the session.

Outcomes

1. A clear sense of when Cowork is the right tool: tasks that involve folders of files, multi-step work, or finished deliverables.
2. A clear sense of when Claude Design is the right tool: visual marketing assets, mockups, and prototypes.
3. Three concrete Cowork patterns marketers can apply immediately: asset organization, customer feedback synthesis, and report generation.
4. A working understanding of how Design generates marketing assets (landing pages, slides, email mockups) and where it fits next to Figma, Canva, and Gamma.
5. A clear-eyed view of what these tools should not be used for, and how to keep regulated or sensitive work out of them.

Topics covered

1. What Cowork is, why Anthropic built it, and what it changes for marketers
2. The plan, approve, execute loop and how to steer it
3. Permission scoping: which folders are safe to give Cowork
4. Three high-value marketing patterns: asset organization, customer voice synthesis, campaign reporting
5. Connectors that matter for marketers: Google Drive, Slack, Gmail, Claude in Chrome
6. Mobile Dispatch and scheduled tasks (the recurring weekly report use case)
7. What Claude Design is, how it builds a design system from your brand files, and what it generates
8. Marketing-relevant Design use cases: landing pages, deck slides, email mockups, branded components
9. The Design-to-Code handoff: when a Design draft can ship to production
10. Honest comparisons: where Design beats Figma, Canva, and Gamma today, and where it does not

90-minute agenda

• 0:00 to 0:08: Welcome, recap of Session 1, where Cowork and Design fit in a marketing stack
  Format: Slides
• 0:08 to 0:30: Demo: Cowork brings order to chaos. Point Cowork at a messy campaign assets folder. It renames, sorts, dedupes, and surfaces what matters. Then a quick second pass: synthesize 50 customer reviews into a positioning brief.
  Format: Live demo
• 0:30 to 0:55: Demo: Cowork produces a finished deliverable. Generate a monthly campaign performance report from a folder of analytics exports and a brand template.
  Format: Live demo
• 0:55 to 1:18: Demo: Claude Design for marketers. Generate a landing page section, a deck slide variant, and a branded email mockup, all from prompts. Show how Design uses the brand system from your existing files.
  Format: Live demo
• 1:18 to 1:25: Mobile Dispatch and scheduled tasks (the weekly report use case), plus a fast safety segment
  Format: Live demo
• 1:25 to 1:30: Q&A
  Format: Open

Prerequisites

1. A paid Claude plan (Pro, Max, Team, or Enterprise). Cowork is not on Free.
2. macOS or Windows laptop with the Claude desktop app installed if attendees want to follow along.
3. Claude Design is a research preview at the time of the session. Attendees who have access can follow along; everyone else will get full value from the live demos.
4. Session 1 is helpful but not required.

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Session 3: Claude Code for Marketers
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When: July 30, 12:00 to 1:30 p.m. ET (an online access link will be provided the day before the session). If you are unable to attend the live session, a recording will be made available for one week following the session.

Outcomes

1. A grounded understanding of what Claude Code is and why a marketer should care.
2. A concrete sense of three marketer-relevant Code use cases: building a simple landing page, automating a recurring marketing report, and codifying a repeated workflow as a reusable skill.
3. Familiarity with Routines, the cloud-scheduled feature that lets Code run reports while your laptop is closed.
4. A vocabulary for working better with developers who use Claude Code.
5. A realistic view of the line between “things a marketer can ship with Code” and “things that still need a developer.”

Topics covered

1. Why a marketer should care about Code (and the honest case for when they should not)
2. The desktop app vs the CLI, and why most marketers should start with the desktop app
3. Plain-English coding: describing an outcome, reviewing the result, shipping
4. Permission modes: Ask, Accept Edits, Auto, and which one a marketer should default to
5. Building a simple marketing landing page or microsite
6. Routines: cloud-scheduled Claude Code sessions for recurring marketing work
7. Skills: codifying a repeatable marketing workflow (a weekly report generator, a brief formatter, a competitive monitor)
8. A short tour of MCP and connectors so marketers know what’s possible
9. Working with your dev team: how Code becomes a shared language between marketing and engineering
10. The honest line: where to stop and bring in a developer

90-minute agenda

• 0:00 to 0:10: Welcome, why a marketer should care about Code, where it fits
  Format: Slides
• 0:10 to 0:20: A quick tour of the desktop app and the plan/build/review loop
  Format: Live demo
• 0:20 to 0:45: Demo: Build a campaign landing page. From a brief to a working, deployable landing page in real time. No developer involved.
  Format: Live demo
• 0:45 to 1:10: Demo: Set up a Routine. Schedule a cloud-running weekly marketing report that pulls from your data, formats it, and saves the output.
  Format: Live demo
• 1:10 to 1:22: Demo: A reusable marketing skill. Codify a repeated workflow (a campaign brief generator or a weekly competitive monitor) as a skill you can rerun anytime.
  Format: Live demo
• 1:22 to 1:30: Working with your dev team, the honest line, and Q&A
  Format: Open

Prerequisites

1. A paid Claude plan with Claude Code access (Pro, Max, Team, or Enterprise).
2. The Claude desktop app installed.
3. Comfort using a computer for setup tasks. Not “developer fluency,” but they should not be afraid of a settings menu or a file path.
4. A real marketing problem in mind: a landing page they want, a report they want automated, or a workflow they keep doing manually.
5. Sessions 1 and 2 are helpful but not required.