Spark Novus | AI GTM Orchestration: Accelerating Revenue with Zapier

Learn to build AI-powered GTM workflows with Zapier in a hands-on session led by Phil Lakin, Head of Enterprise Innovation at Zapier.

AI GTM Orchestration: Accelerating Revenue with Zapier

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Participant Takeaways

By the end of the session, participants will:

Learn the foundational building blocks of AI-powered workflows:

• What Large Language Models (LLMs) do (e.g., ChatGPT, Claude)
• How automation works (Zapier Zaps)
• When and why to use AI Orchestration platforms
• What makes AI Agents unique — and powerful — in marketing workflows

Understand the difference between:

• LLMs (intelligent content)
• Automations (triggered workflows)
• Orchestration (coordinated systems)
• AI Agents (autonomous decision-makers)

Build and deploy:

• At least one AI Agent
• At least one agentic GTM workflow

Leave with a working prototype and a repeatable framework for transforming slow, manual marketing processes into fast, AI-driven systems.Be equipped to lead or collaborate on AI initiatives across RevOps, campaign ops, content workflows, CRM enrichment, and more.

This course isn’t just about theory — it’s about building your first real AI teammates.

Target Audience: Marketing Teams at Every Level

This course is built for entire marketing teams, from hands-on builders to strategic leaders:

• Marketing Managers — Automate campaign ops, lead follow-up, and content workflows.
• Marketing Ops & RevOps Specialists — Orchestrate lead flow, scoring, alerts, enrichment, and attribution across the stack.
• Growth Marketers — Rapidly prototype and deploy AI-powered funnels and journeys.
• Directors and VPs of Marketing — Align cross-functional initiatives using AI as leverage, not overhead.
• CMOs and Executives — Drive cost-effective AI transformation across tools, teams, and outcomes.

No matter your level, this course makes AI orchestration practical, tangible, and scalable for the problems your team faces today.

Agenda: 8:30 AM – 12:30 PM

8:30 – 9:00 AM

Welcome + Framing: From Automation to Orchestration

Why orchestration matters now. Overview of tools: LLMs vs Automation vs AI Agents.

9:00 – 9:45 AM

Tooling Deep Dive: Zapier’s Orchestration Stack

Explore Zaps, AI Agents, Tables, Interfaces, and Chatbots — what they do and when to use each.

9:45 – 10:30 AM

Live Build: Guided GTM Workflow

Create a complete GTM automation with enrichment, outreach, and CRM updates.

10:30 – 10:45 AM

Break ☕

10:45 – 11:15 AM

Agent Design Lab

Design and build your own AI Agent from scratch — no code needed.

11:15 – 11:45 AM

Breakouts: Team Challenge

Small groups build AI Agents + agentic workflows around a real process.

11:45 – 12:15 PM

Live Demos + Feedback

Each team shares their build. Coaching, discussion, and peer review.

12:15 – 12:30 PM

Wrap-Up + Next Steps

Key takeaways, ongoing resources, and how to deploy your work post-session.

Prerequisite Knowledge

No experience with Zapier or AI required.

Just come hungry to learn and bring a real-world process you’d love to improve — whether it’s lead routing, campaign follow-up, onboarding, or reporting.

If it’s repetitive, manual, or frustrating, it’s probably perfect for orchestration.

We’ll guide you step-by-step — from the basics of how Zapier works to building your first agentic workflows.

What to Bring

Laptop – Required for building.

Zapier Account

• Team or Pro+ plans are preferred.
• But the free version works too for most builds.

Logins/access for key GTM tools, such as:

• Slack
• HubSpot or Salesforce
• Gmail or Outlook
• Typeform or Webflow (optional)

Optional but helpful:

• API keys for OpenAI or Claude (if using custom LLMs)
• Access to Notion, Airtable, Jira, or other systems your team uses

A real marketing or ops process you’d love to streamline with AI

The more context you bring, the more relevant your prototype will be.

Lunch and snacks will be provided.

This is a live, in-person experience only and will not be recorded for later viewing.

Refunds are not provided. However, if you’re unable to attend, you may request to reschedule for a future session. Written requests must be submitted at least 7 days before the event by emailing: [email protected].