Spark Novus | 8th Marketing AI Pulse

The 8th Marketing AI Pulse event is a great chance for marketing leaders to come together and chat about how AI is shaking things up. It’s a wonderful chance to connect with fellow marketers who are actively shaping the future of marketing.

Atlanta Tech Park offers attendees the opportunity to work from the space before the event begins. There is plenty of room to settle in, plug in, and get comfortable.

AGENDA
We’ve put together an amazing agenda just for you!

1:00 PM to 1:30 PM – Doors Open and Badge Pick-Up
Check in, grab your badge, and enjoy snacks, soft drinks, tea, and coffee while making meaningful connections with other attendees.

1:30 PM to 2:00 PM – Partner Expo Hands-on Exploration
Visit partner and other ATL community booths to explore what teams are building. Take the opportunity to ask questions and see how their work can apply to your marketing efforts.

2:00 PM to 2:30 PM – Opening Session: Welcome to Marketing AI Pulse
Aby Varma, Founder, Spark Novus and Marketing AI Pulse
Abby England, Entrepreneur, Podcaster and Author
Welcoming everyone to the Marketing AI Pulse community event, emcees Aby and Abby 😃 kick-off this opening session, setting the stage for an afternoon of engaging discussions. The session will feature perspectives from partners and communities on how teams are putting AI to work across marketing. Listen to Amy Mangan from Robert Half as she speaks to “AI and the New Rules of Marketing Talent: Skills, Salaries, and Demand”.

2:30 PM to 3:00 PM – The AI Playbook for Marketing, Sales and GTM Teams
Dapo Adeshiyan, AI Lead, Global Practice Directors, Google Cloud GTM
AI is reshaping how buyers discover brands and how commercial teams go to market. This session explores how modern AI tools can help sales, marketing, and GTM professionals accelerate content creation, research, and pipeline development.

3:00 PM to 3:30 PM Emotion is the New Prompt
Deanna Leonard, AI Brand Strategist and LinkedIn Top 100 AI Educator & Creative
In a world flooded with AI-generated content, the brands and marketers who win are the ones who remember: humans feel first, then decide. Deanna unpacks the intersection of AI tools, emotional intelligence, and brand strategy to show your team how to prompt with purpose and connect with people.

3:30 PM to 3:45 PM – Break
Grab a quick coffee, chat with fellow attendees, and recharge before the next session.

3:45 PM to 4:15 PM – AI + Creativity: Building Better Marketing Workflows
Tor Gundersen, Senior Strategic Development Manager, Pro Design, Adobe
Benny Lee, Tech Strategist and AI Futurist, Ex-Coca-Cola
What does it look like when AI strengthens, rather than replaces, the creative process? This presentation explores high-level marketing workflows where AI helps teams accelerate repetitive tasks, improve speed to market, and expand creative capacity, giving marketers and creatives more time to focus on strategy, storytelling, and impactful brand experiences.

4:15 PM to 4:45 PM – Coming Soon

4:45 PM to 5:30 PM – Pulse Closing Social with DJ Nuro
Unwind after a day filled with ideas and insights. Savor light bites, wine, beer, and soft drinks as DJ Nuro sets the perfect ambiance. Connect with speakers, peers, and partners in a laid-back setting where conversations flow effortlessly.

NOTE: All sessions, speakers, and times are subject to change.