PRSA: Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

We live in a video-first world. It’s the number one way people want to consume information and has an incredibly high rate of engagement. And with viewers retaining 95% of a message when they watch it on video compared to 10% when reading it in a text, video content is no longer a “nice to have” for companies. It’s essential. But it’s not without its challenges, like time, resources and budget.

The good news is technology has evolved so anyone with a smartphone can become a visual storyteller. In this webinar, Kelly Guenther, video specialist, and PRSA Puget Sound Board member will guide you through the importance of storytelling: how to get started with building a video strategy, tips and tricks on shooting high-quality video with your smartphone and how to empower your team to be brand evangelists with their mobile device. Be ready to get behind — and in front of — the camera at this highly interactive session that will unlock the video creator within.