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PRSA Georgia | Navigating Leadership in Communications with an Ethical Roadmap

September 27 @ 11:00 am - 1:00 pm


In a dynamic and thought-provoking presentation, Pat Philbin, a distinguished leader with over 30 years of experience in senior-level leadership positions, offers invaluable insights into navigating leadership in communications with an ethical roadmap. Drawing from his extensive background in communications, crisis management, and governmental affairs, Pat introduces the audience to the transformative 4 P model: Policy, Plan, People, and Platform.

Key Highlights:

  • The 4 P Model: Pat Philbin’s ethical roadmap centers around four fundamental pillars:
    • Policy: Establishing clear and ethical guidelines that serve as the foundation for decision-making.
    • Plan: Crafting comprehensive strategies and contingency plans to address challenges and crises proactively.
    • People: Recognizing the importance of leadership’s role in fostering trust, integrity, and accountability within organizations.
    • Platform: Leveraging technology and communication channels to ensure transparency and effective crisis management.
  • Crisis Management Expertise: With his background as the former External Affairs Director at FEMA, Pat shares real-world examples of managing crises at the highest level. He emphasizes the significance of proactive crisis management that builds trust among stakeholders, the government, and the public.
  • Diverse Leadership Experience: Pat Philbin’s career spans various domains, including congressional, public, and international affairs, business transformation, and change management initiatives. His insights draw from interactions with senior government officials and company executives, offering a holistic perspective on ethical leadership.
  • Instilling Trust: Throughout the presentation, Pat underscores the crucial role of ethics in leadership. Ethical decision-making not only preserves the integrity of organizations but also fosters trust among employees, partners, and the wider community.

Attendees of this event will gain a deep understanding of how to navigate leadership challenges with an ethical compass. Pat Philbin’s wealth of experience and the 4 P model will equip leaders with the tools necessary to make ethically sound decisions, build resilient organizations, and inspire confidence in times of crisis. Don’t miss this opportunity for communicators in all stages of their career to learn from a seasoned professional who has successfully navigated complex leadership landscapes.


PRSA Georgia
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Atlanta Marriott Perimeter Center
246 Perimeter Center Parkway
Atlanta, GA 30346 United States
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