PRSA Georgia | From Plant Floor to Front Page, Turning Industrial Innovation into Media Narratives

Manufacturing and energy infrastructure companies are solving some of today’s most complex challenges — from strengthening domestic supply chains to modernizing the power system. But translating that work into compelling stories for media and stakeholders requires more than technical expertise.

Join us on April 30 for a panel discussion to explore how communications leaders turn complex industrial operations into narratives that resonate with national media, industry outlets, and local communities. The discussion will cover how earned media, thought leadership, and integrated communications programs can elevate manufacturing investment, technology innovation, and workforce stories.

Attendees will gain practical insight into how communications teams can help industrial companies shape perception, build credibility, and ensure their role in critical industries is understood by broader audiences.

Panel moderator

Erica England, APR, vice president at Arketi Group

England advises B2B organizations on transformation, reputation management and growth through strategic public relations. Her experience spans media relations, executive positioning, crisis and issues management, and integrated communications programs that elevate visibility, protect reputation and support business objectives.

She was named to PRSA Georgia’s inaugural 40 Under 40 class and is an American Business Awards Communications Professional of the Year honoree. Erica holds a bachelor of arts degree from Flagler College and is Accredited in Public Relations through PRSA.

Panelists

Destiny Thompson, senior communications specialist at Novelis

Thompson brings several years of experience across agency and in-house communications, specializing in strategic storytelling that helps organizations communicate complex topics with impact, like sustainability and manufacturing.

She is currently a senior communications specialist at Novelis, supporting global corporate and sustainability communications.

Lesley Manzer, associate digital marketing manager at Mativ

Manzer brings over five years of experience in digital marketing, specializing in elevating brand visibility through storytelling. She focuses on shaping narratives that reflect a company’s authentic tone and voice, helping organizations connect meaningfully with their audiences.

Her career in digital marketing began as a freelancer, managing brand social profiles after earning her marketing degree from Georgia College and State University. Her recent experience in PR has strengthened her focus on strategic storytelling.