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PRSA Georgia | AI Visibility: How To Get Your Brand Named in AI Answers
Join us for this hands-on workshop!
Dave Burnett, founder of AOK Marketing and PRSA ICON speaker, will join us in person on September 25th for a hands-on workshop to connect the dots between media placements and AI visibility — specifically how getting your clients “named in the AI answers” leads to more business, and why that increased business supports deeper investment in PR.
After this session, you will learn:
- How AI models like ChatGPT/Claude, etc., actually learn, work, and surface answers — and why that matters
- How PR + SEO = AEO/GEO, and why you should care
- How to get your clients found in AI and “named in the answer”
- How coverage becomes training data for future AI models, how to influence the answers AI provides, and how to respond to crises that appear in AI results
- How to connect the dots from placements to AI visibility to real business outcomes
About Dave Burnett
Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com — sold for $110M — Burnett’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results.
Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Burnett is a speaker, columnist and lifelong advocate for bold action and continuous learning. Read more about Dave Burnett here(opens in new tab).