GreenMellen | The 2025 State of Digital Marketing: Tips, Trends, & Challenges

Marketing is changing. Zero-click content. Dark social. The Fediverse. Barnacle SEO. Here are the new ways to market in 2025.

Digital marketing is always evolving, but the rate of change has increased lately.

Artificial intelligence, surveillance capitalism, content fatigue, and data privacy legislation have forced marketers to adapt and find new ways to reach their audience.

These new tactics include zero-click content, short-form video, permissionless co-marketing, and barnacle SEO—just to name a few. Let’s explore the trends, challenges, and approaches to digital marketing in 2025 and beyond.