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Top-Tier Content
Brilliant Speakers
Continued Learning
Connections
Convenience
Get Your Biggest Questions Answered
Agenda (All times EDT)
These great sessions have been confirmed so far, with more on the way! Keep checking back for updates.
Pre-Event Tuesday, July 14
9:00am – 1:15pm
Advanced Email Marketing: Tactics to Build Robust Email Programs – MASTERCLASS: Michael Barber, barber&hewit
12:00pm – 4:15pm
Advanced SEO Tactics for 2020 – MASTERCLASS: Janet Driscoll Miller, Marketing Mojo
2:00pm – 6:15pm
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience – MASTERCLASS: Samantha Kermode, Investis Digital
Day 1 Wednesday, July 15
9:00am – 9:45am
How to Tell Stories that Sell – KEYNOTE: Jon Youshaei, Instagram
10:00am – 10:40am
Winning at Culture: Practical Strategies for Employee Advocacy in the Workplace – Cherise Bernard, Spotify
How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture – Joe Cox, Pop Marketer
10:55am – 11:35am
Marketing in the Moment: How Businesses Can Adapt to a Changing World with Video – Melissa Matlins, Vimeo
7 ½ Common Email Marketing Mistakes that Companies Make & How to Avoid Them – Cameron Kane, iPost
11:50am – 12:30pm
Using Location Data to Better Understand and Reach Your Customers (and Win New Business) – Andy Schrader, Reveal Mobile
12:45pm – 1:25pm
How To Audit Your Social Media and Why It’s a Must – Jerri Helms, HarperCollins Publishing
1:40pm – 2:20pm
Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success – Lisa Schneider, Merriam-Webster
How to Monitor, Analyze and Capitalize on Search and Content Trends – John Shehata, Condé Nast
2:35pm – 3:15pm
Best-in-Class Webinars & Webcasts: Tactics to Build Your Virtual Events Program – Samantha Kermode, Investis Digital
A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace – Dan Devone, Fox Sports
3:30pm – 4:10pm
A How-To Guide for DIY Content Marketing – Eric Acevedo, Bosch
Design Tips for Crafting Compelling Emails – Jessie Starke, Jackson Spalding
4:10pm – 5:00pm
Virtual Happy Hour: “Total Request Live” with DJ Drake – DJ Drake, DJ Drake
Day 2 Thursday, July 16
9:00am – 9:40am
Humanizing your Brand on Social Media: Leading with Your Executives, Sales Teams and Employees – Casey Hall, LumberjackSocial
Post-Pandemic Trends: Consumerism’s Role in Recovery and The Lipstick Effect – Obele Brown West, Tinuiti
9:55am – 10:35am
Now & Next in Consumer Engagement with Audio – Susan Cylenica, Pandora
#BrandTwitter: Become Worth Following on Twitter – Kerrie Smith, Twitter
10:50am – 11:30am
Conversational Marketing Tactics: Reach Consumers on Messaging Apps – Gabe Reilly, Facebook
Changing Consumer Behaviors: How to Relearn Your Customer – Janelle Estes, UserTesting
11:45am – 12:25pm
Content Marketing: Using Data to Create Content That Works – Melissa Fach, SEMrush
Building Sustainable Digital Experiences for Changed Audiences: Architecting Information – Upasna Gautam, CNN
12:40pm – 1:20pm
This is Marketing: A Live Q&A with Seth Godin – KEYNOTE: Seth Godin, Best Selling Author
1:35pm – 2:15pm
The Extra 1%: Delivering a Memorable Content Experience – Christina Sanders, Lucidpress
Mind the Gap: 5 Key Take-Aways Digital Marketers Must Know from Microsoft’s 2020 Privacy Survey – Christi Olson, Microsoft
2:30pm – 3:10pm
Cementing Brand Loyalty Through Social Community Building – Marina Filippelli, Orci
Paid Social Commerce: Turning Buzz into Biz – Michelle Stinson Ross, Michelle Stinson Ross Consulting
3:25pm – 4:05pm
THAT’S NOT FUNNY: Strategically Use Humor During and Post-Pandemic – Michael Albanese, Comedian, Writer & Producer
Email Deliverability: Best Practices From The Experts – Tracey Ellis, Leadous Inc.