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Digital Summit
PRE-EVENT MONDAY, MAY 21
10:00 AM – 4:00 PM
Google Analytics: Measure What Matters and Master Visitor Behavior in Your Marketing
MASTERCLASS Thom Craver, CBS Interactive
Integrated Advanced Social Media Marketing
MASTERCLASS Michelle Stinson Ross, Apogee Results
DAY 1 TUESDAY, MAY 22
8:30 AM – 12:30 PM
How to Create, Optimize and Amplify Content That Converts
AM WORKSHOP Noelle Schuck, Vertical Measures
Winning at SEO in 2018
AM WORKSHOP Janet Driscoll Miller, Marketing Mojo
45 Tactics to Take Your Email from Zero to Hero
AM WORKSHOP Michael Barber, Godfrey
1:15 PM – 2:15 PM
Opening Keynote
KEYNOTE Dan Pink, Best Selling Author
2:30 PM – 3:00 PM
Storytelling in the Age of Chatbots and AI
Carlos Gil, Gil Media Co
Speed to Insight: The Key to Marketing Analytics
Matt Hertig, Channel Mix
Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)
Erin Everhart, Home Depot
Align Paid Search and Social Across the Customer Journey
3:15 PM – 3:45 PM
Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices
Lorraine Goldberg, Allrecipes.com
Using Augmented Reality to Turn a Customer Experience into Factual Data
Why Your PR Sucks for Your SEO
Alyssa Esker, Edelman
Using Facebook to Build High-Converting Sales Funnels for ANY Business
Jordan Steen, Cereal Entrepreneur Academy
4:00 PM – 4:30 PM
Trigger Emails Made Simple
Susan McKenzie, Cisco Systems
Tag, You’re It! Track Your ROI with Google Tag Manager
Siobhan Lidon, FSC Interactive
How AI Will Let Us Be Marketers Again
Michael Trapani, IBM Watson Marketing
Engaging in a Connected World With the Power of Audio
Gabe Tartaglia, Pandora
4:45 PM – 5:15 PM
Social Media Matters: Developing and Sustaining Audience Engagement
Your Users Will Reward You For Using Accelerated Mobile Pages (AMP)
Ben Morss, Google
Top Tips to Have Your Best Year of Email Marketing Ever
Nora Snoddy, Emma
Automating Operations to Grow Your Business
Juan Parra, Accelo
5:15 PM – 6:15 PM
Opening Reception
DAY 2 WEDNESDAY, MAY 23
8:30 AM – 9:00 AM
A/B Testing & Optimization: How to Take the Web from Good to Great
Scott Calderwood, SAS Institute
Using Social Media and Content to Build Your Personal Brand and Land Your Next Job
Jeff Perkins, Parkmobile
9:15 AM – 9:45 AM
The Hank Moody Guide to Email Marketing: Authentic Messages that Provoke Response
Karen Talavera, Synchronicity Marketing
The Modern SEO Player’s Guide
Use Marketing Automation to Optimize Your Email Marketing
Kamil Jodelko, GetResponse
Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing
Marc Engelsman, Digital Brand Expressions
10:00 AM – 10:30 AM
Make Your Messages Count: Using Consumer Insights for Compelling Content
Brad Perry, Authentic
Getting the C-Suite Socially Active: Turning Senior Level Executives into Brand Ambassadors
Andreea Cojocariu, Windstream Enterprise
Prospect Experience Design: How the Right Design Will Turn Researchers Into Buyers
Developing Innovative Solutions for a Better Customer Experience
Scott Emmons, Neiman Marcus
11:00 AM – 11:30 AM
The Power of Deep Content: Articulating Your Brand Story in a Noisy Environment
Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI
Harnessing Analytics for More Effective Content and Messaging
Dan Gilgoff, National Geographic
Location Data as a Data Unifier: Retail Brand Successes
Drew Breunig, PlaceIQ
11:45 AM – 12:15 PM
The What, Why, and How of Community-Driven Brand Content
Liza Dunning, Airbnb
Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber
Double Your Provable Returns from Paid Digital Media
Bill Leake, Apogee Results
Why Being Human Wins: Strategies for More Authentic, Original Content
12:30 PM – 1:30 PM
Lunch Keynote
KEYNOTE Andrew Malcolm, Evernote
1:45 PM – 2:15 PM
How To Prepare For Voice Search To Change Customer Discovery
How to Map Your Digital Footprint
Juntae DeLane, Digital Branding Institute
FUTURE SHOCK: Marketing in an Era of Attention Economics
Geoffrey Colon, Microsoft
2:30 PM – 3:00 PM
Measuring the Competition: Adopting Location Intelligence for Strategic Brand Planning
Valentina Marastoni-Bieser, Cuebiq
The Netflix Affect: Accessing Content on Demand
Nick Mann, Red Hat
Stop Blasting, Start Conversing! A Success Blueprint for Cultivating Lasting Relationships with Email Marketing
Using Data Analytics to Drive Your Design Decisions
3:15 PM – 3:45 PM
Five Key Traits for High Performing Marketing Organizations
Mathew Sweezey, Salesforce
Combine Paid & SEO Strategies to Increase Your Bottom Line
Arnie Kuenn, Vertical Measures
Building and Connecting with a Global Community
John Vranas, Make-A-Wish International
3:55 PM – 4:25 PM
How AI Will Let Us Be Marketers Again
Michael Trapani, IBM Watson Marketing
Facebook Ads: Mastering the Power of the Demographic Fire Hose
Susan Wenograd, Media Consultant
Utilizing SMS (Messaging) to Improve Long Term Engagement
Kika Gilbert, DoSomething
