Customer Data Alliance | From Hype to Impact: Delivering Scalable, AI-Driven Marketing

Clear strategy. Tangible results. Forward momentum.

AI is everywhere—and so is the confusion surrounding it. Marketers are under growing pressure to “get ahead” of AI—but what does that look like in practice? Many teams are stalled by unclear tools, inflated expectations, and organizational friction.

This half-day, in-person event—hosted by the Customer Data Alliance—is designed for marketing, business and technical leaders seeking grounded, forward-looking strategies for AI implementation. You’ll hear directly from experienced practitioners, analysts, and leading vendors on how teams are defining their role in enterprise AI initiatives, aligning across functions, and applying tools that deliver measurable value.

Whether you’re in the early stages of exploration or advancing coordinated efforts, this event is part of CDA’s broader mission to help teams build readiness through collaborative learning, creative engagement, and ongoing upskilling opportunities.

The program includes three working sessions, a panel discussion, and structured networking. You’ll leave with a practical framework to:

• Choose and scope the right AI projects
• Apply AI where it actually delivers value
• Build scalable, team-ready approaches to adoption

As always, conclude the day with a networking session, fun raffle and an exclusive VIP Dinner, where you’ll engage directly with speakers and peers to discuss the issues of the day.