Customer Data Alliance | Advanced Personalization: Intelligence. Integrity. Impact.

From Data to Orchestration: Making Personalization an Operating Model

Overview

Marketing is shifting from one-way campaigns to continuous, data-driven conversations. That change demands a decision-first operating model: one built on systems that let buyer and seller agents search, plan, and act end-to-end, not tools that keep producing the same broadcast campaigns.

Featured sessions:

• End-to-End Personalization: From Data to Experience with Simhadri Yadavalli, VP of Strategic Consulting at Epsilon
• Content Engines and the Future of Scalable Personalization with Greg Cohen, Group Sr. Director at Smurfit WestRock
• Executive Panel: Building the Operating Model for Advanced Personalization featuring our speakers and additional guests: Jean-Paul Elbekian and Eugene Yukin
• New: our first Community Spotlight, where practitioners will share their lessons implementing personalization ecosystems. Errol Fernandes and Darsh Patel will open the conversation for an afternoon of actionable insights.

The day concludes with networking, a raffle, and an exclusive VIP Dinner with speakers and peers. Attendance is free for qualified practitioners. Space is limited.

Who Should Attend:

Leaders in data, product, engineering, and marketing who are building and/or evaluating AI-driven customer systems. The program is designed for teams responsible for bridging strategy and execution, aligning data architecture, orchestration, and measurement to deliver personalization at scale. This event is especially relevant for those facing ambiguity, resistance, or stalled momentum around CDP, data infrastructure, and AI-driven customer / marketing systems that are looking for structured ways to move forward.

When & Where

Date & Time: Thursday, December 4th 2025; 3:00PM – 6:30 PM EDT

Location: Roam Dunwoody – 1155 Mount Vernon Hwy NE, Atlanta, GA 30338 (Careful, NOT the one on Hammond)

Parking & Public Transportation: Parking is free; or, if you’re a fan of MARTA, you can get off at Sandy Springs station and walk.

Cost

This CDA conference is FREE for practitioners & low cost for solution providers & consultancies.

We recommend that you register early, as our conferences tend to sell out quickly. Please also sign up as a member, below, to be informed early of our 2026 calendar of events soon to be announced, and access to valuable tools and resources.

This event is free for practitioners, including data analysts, marketers, IT professionals, and business strategists who are directly involved in the implementation or use of martech systems, solutions and processes. We also welcome those who are eager to deepen their understanding and application of data-driven services within their organizations.

Please be aware that space is limited. The event is available to representatives from non-sponsoring vendors and consultants for a fee. Our aim is to create a focused and collaborative environment for practitioners to share insights, best practices, and real-world experiences.