BMA Atlanta: Artificial Intelligence in B2B Marketing

Will your B2B marketing role be replaced by Artificial Intelligence (AI)? AI in Marketing is already here, but in many ways, we are only getting started. A July 2017 Salesforce survey of 3500 marketing leaders indicated nearly half already use AI-enabled solutions. In addition, a quarter of those leaders will be piloting new AI programs in the next 2 years. But what are the use cases to drive B2B Marketing with AI? Most are about enhancing the productivity of marketers, allowing them to operate effectively at scales beyond normal human capacity. With this vision, how does AI empower us today and enable us to – ironically – become more personal and human in the years to come?

Lunch will be provided.
*Discounted Early Bird Pricing ($5 off) ends Monday, March 5th – Register today!