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BMA/ANA Atlanta: Building a Winning MarTech Stack
June 13, 2018 @ 11:30 am - 1:00 pm
$45
Today’s marketers find the use of technology to build, execute and analyze their programs, not a “nice to have”, but rather a “can’t live without”. But with over 7,000 individual marketing software tools available today – up from 3500 just 2 years ago – selecting the right technologies and figuring out how to integrate and optimize them can be a daunting task. But don’t fear, join us as we look at the methodology to build an effective MarTech stack for your company’s unique needs and dissect a real example of how to prioritize, evaluate and implement a winning MarTech stack throughout the life-cycle of your buyers’ journey.
Anne Marsden
Scott Davis