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B2B Forum 2014

October 14, 2014 @ 8:00 am - 6:15 pm

ESOMAR is pleased to announce the launch of its first B2B Research Forum. It is “the place 2B” in 2014 – a must-attend event for all practitioners engaged in B2B marketing, including research buyers and suppliers, marketers, NPD personnel and others involved in the decision-making process and value chain.

This refreshing, innovative one-day forum is based on five cohesive pillars:

5 Pillars

  1. Innovation
    Change is engulfing the world of B2B marketing driven by new technology, globalization, new communications and distribution channels; it has increased sophistication of the marketing function.

    The supporting research information/intelligence function is also undergoing significant change, reflecting dramatic innovations in research practices and methods.

  2. Distinctiveness
    B2B marketing is fundamentally different from consumer marketing because of the decisions taking place within a business context. This also shapes how B2B research must be conducted.
  3. Commonality
    There are broad similarities among the challenges and solutions across B2B activity, regardless of sector and whether the target market is comprised of large companies or small and mid-sized enterprises.
  4. Global
    As more and more B2B marketing becomes global, experiences and best practices need to be shared across boundaries.
  5. Business Impact
    Ultimately, it all comes down to providing the data, insight, and guidance that leads to better decision-making and business success.


While exploring and building on the commonalities across sectors, the Forum will also focus on a few broad areas of activity including:

  • Financial and business services
  • Equipment (including construction vehicles, automotive, etc.)
  • Industrial/agricultural (heavy manufacturing, construction materials, chemicals, and animal health)
  • Medical/pharmaceutical


The dynamism of the Forum will be driven by a mix of approaches to sharing information coupled with a strong commitment to interactive sessions.


C. Frederic JohnC. Frederic John
Consilience Research & Consulting, USA
David SmithDavid Smith
DVL Smith, UK
James BurckhardtJames Burckhardt
Global Marketing Director
D.O.R.C., Netherlands
Owen JenkinsOwen Jenkins
Kadence International, USA
Tatiana BarakshinaTatiana Barakshina
Research Director
Bazis Intelligence Group, Russian Federation