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B2B Forum 2014
October 14, 2014 @ 8:00 am - 6:15 pm
ESOMAR is pleased to announce the launch of its first B2B Research Forum. It is “the place 2B” in 2014 – a must-attend event for all practitioners engaged in B2B marketing, including research buyers and suppliers, marketers, NPD personnel and others involved in the decision-making process and value chain.
This refreshing, innovative one-day forum is based on five cohesive pillars:
Change is engulfing the world of B2B marketing driven by new technology, globalization, new communications and distribution channels; it has increased sophistication of the marketing function.
The supporting research information/intelligence function is also undergoing significant change, reflecting dramatic innovations in research practices and methods.
B2B marketing is fundamentally different from consumer marketing because of the decisions taking place within a business context. This also shapes how B2B research must be conducted.
There are broad similarities among the challenges and solutions across B2B activity, regardless of sector and whether the target market is comprised of large companies or small and mid-sized enterprises.
As more and more B2B marketing becomes global, experiences and best practices need to be shared across boundaries.
- Business Impact
Ultimately, it all comes down to providing the data, insight, and guidance that leads to better decision-making and business success.
While exploring and building on the commonalities across sectors, the Forum will also focus on a few broad areas of activity including:
- Financial and business services
- Equipment (including construction vehicles, automotive, etc.)
- Industrial/agricultural (heavy manufacturing, construction materials, chemicals, and animal health)
The dynamism of the Forum will be driven by a mix of approaches to sharing information coupled with a strong commitment to interactive sessions.
|C. Frederic John
Consilience Research & Consulting, USA
DVL Smith, UK
Global Marketing Director
Kadence International, USA
Bazis Intelligence Group, Russian Federation