AMA Atlanta @ Brandweek | Why Atlanta Now

With a skyline full of Fortune 500s and a reputation as one of the nation’s top destinations for business and talent, Atlanta has never just built companies — it has transformed industries and influenced how the world lives, shops, and connects. This is a city that has hosted the Olympics, Super Bowls, and soon the World Cup — and it remains the home of brands whose stories reach audiences worldwide.

In this session, senior brand leaders from Coca-Cola, IHG, and Georgia-Pacific share how Atlanta fuels creative excellence and drives consumer behavior on a global scale. From content and storytelling to marketing innovation, hear why Atlanta isn’t waiting for its moment on the global stage — it’s been here all along, and it’s shaping what happens next.

Agenda:

8:00 am – 8:30 am Networking/Registration Check-in (Breakfast will be served)

8:30 am – 9:20 am Panel Discussion/Q&A

Location:

Georgia-Pacific Auditorium

133 Peachtree St

Atlanta, GA 30303

Parking:

The parking office is located at 60 John Wesley Dobbs Ave. NE, Atlanta, GA 30303 on Level 1 of the garage, near the John Wesley Dobbs entrance/exit.

Parking Rates:

0 – 20 MIN – $2.00

21 – 40 MIN – $4.00

41 – 60 MIN – $6.00

61 – 80 MIN – $8.00

81 – 100 MIN – $10.00

101 – 120 MIN – $12.00

Max Daily – $16.00

Lost Ticket – $16.00

Thank you to our host Georgia-Pacific!