AMA Atlanta | The Rebirth of Brand: A Fireside Chat with Jeff Jenkins, EVP, Carter’s

In a time when algorithms dominate strategy decks and short-term wins often overshadow long-term meaning, a quiet revolution is brewing.

Marketers are rediscovering the power of brand — not as a logo or a tagline, but as a living, breathing story that audiences feel in their bones. And few leaders are navigating that shift better than Jeff Jenkins, EVP of Global Marketing of Carter’s, who’s been helping one of America’s most beloved brands find new resonance with modern families.

Join us for an intimate and inspiring fireside chat as we explore “The Rebirth of Brand” — what it means, why it matters, and how to lead with it in a world obsessed with metrics.

What We’ll Explore

Where the Brand Was, and Where It’s Going Hear Jeff reflect on Carter’s evolution — from heritage brand to cultural relevance—and what it takes to refresh a household name without losing its soul.

Brand vs. Performance: Finding the Balance Why CMOs struggle to sell in brand investments — and how Jeff makes the case to the boardroom that brand is performance when done right.

The Pendulum Is Swinging As consumers tune out generic, transactional ads, how can brands lean back into authentic storytelling — the kind that’s shown, not just told?

Creative Partners Who Push the Brand Forward Behind the scenes of working with his agencies, and what happens when you give creativity room to breathe.

Advice, Playbooks, and What’s Next From burning old rules to building new rituals, what should today’s marketers double down on to keep their brands relevant and human?

Why Attend?

• Learn from a top EVP at one of Atlanta’s most iconic brands
• Gain fresh perspectives on brand reinvention in a data-heavy era
• Get real-world advice for selling brand value to the C-Suite
• Mix, mingle, and network with 150+ of Atlanta’s best marketers
• Walk away inspired, not only from the insights you’ll obtain… but also the genuine connections you’ll gain as well

Agenda:

5:30pm – 6:30pm Networking/Registration Check-in (refreshments will be served)

6:30pm – 7:30pm Panel Discussion/Q&A

Location:

Hothouse

621 North Avenue NE Suite C-200

Atlanta, GA 30308

Parking:

Visitors may park in the parking lot for Southern Dairies at 620 North Avenue NE (across from the North Avenue side of Ponce City Market). The parking lot wraps around the building and visitors can find additional parking in the back located on Morgan Street NE off Glen Iris Drive NE.

2 hour parking is $5 via LAZ Parking App.