AMA Atlanta: BKV Social Series: Influencer 2.0 The Future of Influencer Marketing

Integrating Influencers into Your Marketing Mix

Influencer marketing is more than a trend – it’s the ultimate way for brands to share messages with their target audiences in a genuine and engaging way. During this panel discussion, you’ll gain an understanding of how to create authentic campaigns, how to choose the best influencer for your needs, and how to measure ROI from the perspectives of agency representatives, brand marketers, and influencers alike.

Agenda:

7:30am – 8:00am Networking

8:00am – 9:00am Panel Discussion

Speakers:

Allie Argo, Manager of Consumer Social and Digital Media, Cox Automotive

Allie Argo is manager of consumer social and digital media for Cox Automotive, focusing on the Autotrader and Kelley Blue Book brands. In this role, Argo is responsible for the strategy and execution of paid and organic social campaigns across all major platforms and content types. She also manages the agency relationships for digital marketing campaigns with a brand focus. In 2017, Argo has led double-digit year-over-year growth across both brands and all major tactics, reaching and connecting with more consumers on social media for the company than ever before.

Since joining Cox Automotive in 2015, Argo has pushed the brands into new and emerging platforms, including spearheading Autotrader’s Snapchat account and launching Kelley Blue Book’s official Instagram. She also was part of the team creating unique campaigns to connect with hard-to-reach niche audiences, such as a New York Fashion Week event that generated a 150 percent increase in female social media mentions and a Back-to-School campaign that generated more video views than any other campaign to-date.

Argo holds a bachelor’s degree in Retail Merchandising and Product Development from Florida State University

Tracey Del Moral, Director Brand & DTC Marketing, OshKosh B’gosh

With over 16 years of experience innovating and managing consumer brand campaigns, Tracey Del Moral brings her passion for connecting brands to consumers in her role as Director of Marketing for OshKosh B’gosh at Carter’s, Inc. Tracey is responsible for OshKosh B’gosh brand strategy, marketing activations, philanthropy, partnership initiatives, brand ambassador programs and social strategies that increase awareness and engage with today’s mom. Additionally, she has extensive experience and enthusiasm for influencer programs that drive word of mouth. Prior to joining Carter’s, she managed the global business and marketing for Kids II flagship baby toy and gear brand, Bright Starts.

Kate Hartman, Group Director, Brand PR, Coca-Cola North America

Kate Hartman was recently appointed to the role of Group Director, Brand PR for Coca-Cola North America. In this new role, Kate is responsible for bringing together the existing sparkling and still brand PR teams to create one integrated group focused against delivering strong PR results across our increasingly broad portfolio.

Kate brings a wide range of experiences to this role from both inside the Coca-Cola system as well as in previous roles serving major consumer brands for Weber Shandwick and Edelman Public Relations in Chicago.

Since joining the Coca-Cola system as a Manager, glaceau Global Communications in 2010, Kate has been responsible for key celebrity, influencer, sports and brand campaigns including leading our global activations and issues management for the London 2012, Sochi 2014 and Rio 2016 Olympic Games, the 2014 FIFA World Cup, the Special Olympics 2015 and 2017 World Games. She also played key leadership roles in the Coke Bottle 100 campaign, the global roll-out of our ‘one-brand’ strategy for Trademark Coca-Cola, the launch of vitaminwater in 20+ markets, and much more.

Originally from Chicago, IL, Kate now lives in Atlanta with her husband David and their two children; Charlotte and J.D.

Danica Kombol, CEO, Everywhere Agency

Danica Kombol is the CEO of Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies to tell their stories online. She founded the blogger network Everywhere Society to power the agency’s many award-winning influencer campaigns for clients like Macy’s, Carter’s/OshKosh, Coca-Cola, Cox Communications and others. As a social media marketer, Danica draws on her extensive background as a television producer and PR executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live and Kids in the Hall. She’s a frequent speaker at social media conferences and global forums.

Danica serves on the board of WOMMA (Word of Mouth Marketing Association) and the National Black Arts Festival. She’s a graduate of Leadership Atlanta and an alumna board member of the Atlanta Women’s Foundation.

Cancellation Policy

Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Visitor/Parking Instructions:

The City Club of Buckhead is located inside the Atlanta Financial Center in Buckhead, Georgia. Valet parking is available under the glass walkway at the main entrance of the East tower, or self-parking is permitted in the garage. Please remember to bring in your parking ticket to get it validated with our Concierge.