AMA Atlanta | ATL on the World Stage: Marketing in the Era of the World Cup

Atlanta is getting ready to welcome the world — are you?

Join AMA Atlanta as we kick off our 2025–2026 season with a powerful lunch event at the Metro Atlanta Chamber, focused on the game-changing opportunity the 2026 FIFA World Cup presents for our city, our economy, and our brands.

This is more than a sports moment — it’s a marketing moment.

With global eyes turning to Atlanta, how can marketers, brand leaders, and creatives rise to the occasion? How can we ensure that our messages, campaigns, and activations reflect the energy, diversity, and innovation of our hometown — and leave a lasting impression on the world?

Hear directly from the leaders who helped secure Atlanta’s World Cup hosting bid and those shaping the city’s positioning on a global stage:

• Dan Corso, President, Atlanta Sports Council
• William Pate, President & CEO, Atlanta Convention & Visitors Bureau
• Amber Steele, VP Global Sports Sponsorships, Coca-Cola
• Moderated by Ken Bernhardt, Marketing Strategist and AMA Atlanta Legacy Leader

Together, we’ll explore:

• The behind-the-scenes strategy that won Atlanta its host city spot — and what marketers can learn from it
• How global events drive local brand engagement and economic development
• Best practices for building authentic connections with international and multicultural audiences
• Real-world examples of brand activations tied to major global events
• Why now is the moment for Atlanta marketers to step into the spotlight

Why this matters for you — and for AMA Atlanta.

This event isn’t just a panel. It’s a call to action for our creative, marketing, and business communities. As we launch our 25/26 season, AMA Atlanta is setting the tone for a year focused on impact, visibility, and global connection — with the World Cup as a unifying theme.

Whether you’re in agency, corporate, startup, or nonprofit marketing — you have a role to play in welcoming the world to our city. Let’s explore how we can make that welcome unforgettable.

Event Highlights:

• Networking lunch with Atlanta’s top marketing and business leaders
• Expert panel discussion with Q&A
• Post-event networking and access to exclusive resources

Don’t miss your chance to be part of this historic kickoff — for Atlanta, for marketing, and for AMA Atlanta.

Agenda:

11:30am – 12:30pm Networking/Registration Check-in (refreshments will be served)

12:30pm – 1:30pm Panel Discussion/Q&A

Location:

Metro Atlanta Chamber

191 Peachtree Tower, 191 Peachtree St #3400

Atlanta, GA 30303

Thanks to our host Metro Atlanta Chamber!