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AMA Atlanta: AJC Digital Series Presents: Transitional Media – Taking a Digital Approach to Traditional Media

February 28, 2019 @ 7:30 am - 9:00 am


If your current advertising budget does not have at least 20% allocated to digital media and platforms, it is time to change the media mix. According to eMarketer, in 2019, nearly 54% of time spent with media will be across digital devices. With digital adoption across platforms continuing to increase, we will discuss how are brands ensuring their strategy is aligned with consumer consumption and how different platforms like Advanced TV, Pandora, and Digital OOH fit into this mix. In this session, find out how the lines are indeed blurring between traditional and digital media and how brands are leveraging the best of traditional and digital media to maximize success.


7:30am – 8:00am Registration & Networking

8:00am – 9:00am Speaker Presentation


Katie Scott, Digital Strategy Director, Goodway Group (Moderator)

There is nothing greater than helping clients achieve awesome things. This has been true for every role Katie has stepped into, including Digital Strategy Director at Goodway Group. So, it’s no surprise that after a decade in media planning, she is still helping her brand partners stand out in the crowded ad arena — from sharing the latest industry trends to explaining the benefits of forward-thinking digital strategies (people-based marketing, advanced TV, full-funnel retargeting), she is always striving to keep clients more than three steps ahead.

Betsy Wilson, Vice President, Communications, UPS

Betsy manages UPS’s brand and customer communications, including advertising, brand management, content marketing, social media, and global sponsorships.

Betsy joined UPS in 2003 after an eight-year advertising agency career at companies including BBDO and JWT. In her first 10 years at UPS, Betsy managed global advertising, search engine marketing, and relationship marketing programs for the company. She served as the Director of Global Sponsorships and Sustainability Communications for three years and assumed her current responsibilities in April 2016.

Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA

Elizabeth is an experienced media professional with proven success planning and executing complex cross-platform media plans including branding, integrated sponsorships, and online retail. She is knowledgeable in all platforms with considerable digital expertise. Her extensive knowledge in the automotive, wireless and beauty categories has fueled her passion for data-driven media strategies aligning media placements and creative executions and integrating brands within the consumer experience across multiple platforms.

Krista Shackelford, Regional Sales Director, Southeast, Samba.TV

Krista Shackelford is the Atlanta-based, Regional Sales Director at Samba TV overseeing the Southeast and Mid-Atlantic region. At Samba, Krista and her team help the world’s largest brands and broadcasters to activate cross-screen campaigns and measure the impact of their media investment by bridging the gap between digital and television including Fortune 500 brands like Turner Broadcasting, Coca-Cola, Sherwin Williams, Bloomin’ Brands and more. Samba TV is an industry-leading data and analytics company that provides essential television insights by leveraging the world’s most comprehensive source of real-time viewership data across broadcast, cable TV, OTT, and digital media.

Parking: Visitors should enter the Cox Enterprises Campus via the Visitor Parking Garage at the Peachtree Dunwoody entrance and check in with the guard at the gatehouse. Visitors coming from 285 and 400 South will find the entrance on the right and 400 North will find the entrance on the left. Upon confirmation you are with the AMA Digital Breakfast, the guard will direct you where you can park.

Once parked, follow signs to 6305 and follow signs for the AMA Atlanta event or ask the information center for the Azalea/Dogwood Room

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.