- Skills:Ad Campaigns, B2B & B2C, Brand Advertising, Brand Consulting, Brand Direction, Brand Standards & Voice, Branding & Identity, Concept & Strategy, CPG, Creative Project Management, Design Management, Design Strategy, Digital Campaigns, Digital Design, Graphic Design, Integrated Campaigns, Motion Design, Print Collateral, Product Innovation, Production Design, Production Designer, Publication Design, Publication Designer, Senior Graphic Designer, Web Designer
Yanique is well versed in both print and digital design – creating physical products and printed goods. She has created brand development projects resulting in 360 print, web/interactive, out of home and motion graphic deliverables. Yanique has worked with brands such as InComm, Marriott, Under Armour, HBO, One United Bank, International Diamond Center, Sankofa, OpenEnglish.com, Atlantic Records, Jones Lang & LaSalle, Micro Matic, Clear Channel and NewPoint Media.
As the Southern Regional Representative of the Graphic Artists Guild, she created programs that help graphic artists realize their potential, and create thriving careers. She was recently highlighted as a “Woman in Design” on World Design Day in a campaign with the International Council of Design. The campaign highlighted twelve international women designers who create an intelligent, inclusive, sensitive design. Yanique’s proven work ethic and open-minded creativity would be an asset to any creative team. She makes it a point to stay abreast of industry, social, cultural, and political trends and appreciates creative strategy, brainstorming, and collaboration to create more memorable experiences for users, regardless of the medium.
Q: Can you tell us about your business/career? What are you most proud of?
I have worked with over 50 different brands to develop and maintain their look and feel while communicating their brand message. I make it a mission to actively influence the graphic arts industry and standard business practices through government advocacy nationally and internationally. As a result, I am now seen as an industry leader. I literally helped write the book on graphic design business, The Graphic Artists Guild Pricing and Ethical Guidelines 15th Edition.
Q: Has it been a smooth road? If not, can you talk us through some of the biggest challenges you’ve faced?
Smooth roads in any service occupation, are roads less traveled. Department budget cuts. Nonetheless, I have pivoted to adjust to the nature of the industry and will continue to stride through adversity.
Q: What is your dream job? What would you like to do next?
I am a creative with a distinct appreciation of planning, organization, and exploration. I would like to spend my days solving marketing problems with innovative design and project management skills. I would like to work in a transparent and collaborative work environment where autonomy is given, individuality is celebrated, and financial stability can be gained.