Helen is an accomplished brand strategist who helps businesses strengthen their product and service offerings to attract, engage, and grow their most valuable customers. With a foundation in classical marketing at Unilever and Kimberly-Clark, she went on to specialize in brand strategy with Kantar Consulting (part of WPP) before launching her own consultancy.
Her international experience spans South Africa, the Philippines, Sub-Saharan Africa, and the broader Middle East and Africa region. Now based in the United States, Helen brings a global perspective and experience across a wide range of industries, from telecommunications, banking, and sustainability consulting to consumer goods, personal care, and household products.
At the heart of Helen’s approach are three fundamental questions: Who are the business’s most valuable customers? What do they truly need? And how can the business deliver greater value than its competitors? She uses these insights to develop brand strategies that differentiate businesses, strengthen customer relationships, and drive sustainable, profitable growth.
Helen is seeking an opportunity to make a meaningful contribution as part of a collaborative, empowered team. She values a culture that encourages fresh thinking, shared ownership, and gives everyone the ability to do their best work.
Reach out to learn more about Helen!