Adrianne excels at creating thoughtful, on-brand design solutions for ad agencies and design firms. She specializes in developing corporate communications, brand identities, infographics, and websites for Coca-Cola, Kaiser Permanente, Habitat for Humanity, and the University of North Carolina. Adrianne is open to freelance or permanent opportunities. She’s seeking a company that values design, design thinking, and user-centered processes for all tactics.
Q: Please share your story with us. How did you get to where you are today?
It wasn’t until I graduated with a degree in English that I became interested in graphic design. I took a few design classes and was hooked. I realized that graphic design is a perfect combination of English and art — it’s a visual language.
I enrolled at the Portfolio Center for my graduate degree and landed my first design job at an ad agency. Upon graduation, I worked in various marketing firms, agencies, and design studios designing websites, annual reports, infographics, custom publications, and art directing photo and TV shoots. I have loved the variety – meeting creative people, learning the ins and outs of the clients’ businesses, and improving my craft.
Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
With the perpetual need for business development and managing the ebb and flow of income, freelancing has been more challenging than expected. It has been an exciting journey though. I’ve learned that I can overcome the challenges, which is empowering.
Q: What is “success” or “successful” for you?
Success is when the work is visually compelling and meets the client’s stated objective.