- Skills:Ad Campaigns, Advertising Copy, Art Direction, Brand Advertising, Brand Consulting, Branding & Identity, Catalog Designer, Catolog/Publication Design, Copy Editing, Graphic Design, PrePress, Print Advertising, Production & Pre-press, Production Design, Production Designer, Publication Design, Senior Graphic Designer, Video Production, Web Design, Web Designer, Web Developer
Tyler is a talented art director, graphic designer, copywriter, videographer, and web developer. Tyler launched his career with a degree in filmmaking and initially worked in LA before moving back to Atlanta. He proceeded to focus on printing, utilizing his diverse skill set to streamline digital and print campaigns. When you put it all together, he became a one-stop shop for multimedia and branding solutions. Over the years, his clients have included such companies as Walmart, McDonald’s, Home Depot, Lowe’s, Macy’s, RaceTrac, UGA, and UCLA. Tyler has also had exclusive contracts with such brands as Converse and Southern Grocers (Bi-Lo and Winn-Dixie).
Q: Please share your story with us. How did you get to where you are today?
I started with a degree in filmmaking, added some newspaper copy editing, section editing and eventually managing editing, with a little reporting along the way. Then I moved to L.A. to work in my then-preferred industry. Needing an online portfolio to showcase short films, I taught myself graphic design and web development and parlayed that into supplemental income for my freelance film and TV work. It was then – engaging directly with both veteran and first-time entrepreneurs to hone their innovations into marketable language and imagery – that I originally found myself cultivating emerging brands. I carried all this back to Atlanta and proceeded to focus on printing, utilizing my now-diverse skill set to streamline internet and print campaigns. So when you put it all together, I wound up being a one-stop shop for all of your multimedia and branding solutions.
Q: Overall, has it been a relatively smooth journey? If not, what were some of the struggles along the way?
My story arc’s have twists and turns, but I’m a creative/tech crossover, and that has served me well whether full-time, freelance or bridging the divide between.
Q: What is “success” or “successful” for you?
Day-to-day, I measure success in terms of an ongoing competition I keep having with myself: Am I measurably better today than I was yesterday (at anything, everything)? In life, I’m not sure how I measure success yet because I’m still living it. And the more I live, the more I know. And the more I know, the more I know I don’t know. I like to tell myself that is success.