As an Art Director and Senior Graphic Designer, Traci thrives on conceptualizing and designing high-impact visuals and applying them to a variety of marketing initiatives. She has enjoyed bringing cohesive branded campaigns to life for clients, such as Aaron Rents Furniture, After Hours Formalwear, DeKalb Convention and Visitor’s Bureau, DeKalb Medical Center, Georgia Tech University, Goody Hair Products, Mizuno USA and Compass Group. Traci has led both agency and corporate in-house creative teams in bringing cohesive, branded campaigns to life.
Traci has the ability to bridge the gap between a company’s business objectives and the intended audience’s emotions. She sees her role as a visual translator, which requires a deep understanding of the target audience. Traci enjoys the research phase and becomes intimately aware of the competition’s marketing direction and the end user’s experience.
She is consistently inspired by great ideas and winning design execution from various industries. She dreams of the right opportunity to adapt the technology, custom bind the book, utilize the font, or shoot at the location.
Traci believes in a methodical, holistic approach to creative projects. Creative briefs, mood-boards, storyboards, and prototypes are presented to stakeholders to ensure buy-in. She is a versatile, hands-on manager and is most energized when working with a group of positive, creative thinkers.
Traci is open to both freelance and permanent opportunities. Contact Hire Profile at 404.806.2285 to schedule an interview today!