Senior Marketing Communications Manager

Skills: Advertising Copy, B2B & B2C, Agency & Vendor Management

Meg is an integrated marketing communications leader with 10 years of experience impacting organizations through the execution of high-impact marketing and communications strategies.

She cultivated her skills in marketing and communications at fast-paced technology and SaaS companies and more recently has enjoyed working in the financial services, tradeshow, and design industries. Earlier in her marketing career, she executed an award-winning American Marketing Association brand launch and marketing campaign while on the product marketing team at a SaaS company. Since then, she has managed budgets large and small in both the B2B and B2C arenas, developing the national and regional advertising campaigns across all media including TV, radio, digital, outdoor, e-commerce and in-store POS.

Meg holds a degree in Corporate and Organizational Communications and is passionate about brand building, creative campaign strategies, event and tradeshow management, media relations and bringing it all together to support sales and revenue objectives. She is an assertive, self-starting, team player with a genuine desire to drive the business. Contact Hire Profile at 404-806-2285 to schedule an interview with Meg today! She is available for full-time and freelance opportunities.

Q: Please share your story with us. How did you get to where you are today? 
I was fortunate to transition from a product marketing intern to a full-time employee the week after graduation. This SaaS company specialized in health insurance enrollment and benefits management. I stuck with my “bloom where you are planted” mentality and learned as much as I possibly could, got as creative as possible, and before long I had an AMA award for my first national marketing campaign! I look back on that experience now and am so grateful that I was able to be a real contributor on a “lean and mean” marketing team so early in my career. It has truly benefited me at other workplaces and undoubtedly will continue to do so in the next phase of my career.
Q: Overall, has it been relatively smooth? If not, what were some of the struggles along the way? 
There have definitely been times that weren’t smooth sailing, but I’ve had incredible learning experiences and came to appreciate my own resilience through every challenge. I’ve been blessed to work with some amazing managers and mentors who helped me hone my skills and creativity, and for that, I am forever grateful. Like many marketing professionals, I have experienced a company-wide layoff, and am hoping to have a longer tenure on the next team I join. This experience has helped me to arrive at a new and more exciting place, and I am excited to see what the next chapter holds!
Q: What is “success” or “successful” for you? 
I think the true measure of success comes from a place of fulfillment on the job and general happiness in life. For me, those things often come from helping others, whether it’s through volunteerism in my community or professional development and mentorship in the workplace, both of which I count among my favorite things. To me, there’s no better feeling than being part of someone’s growth and success story, even if that means addressing challenges and areas for improvement. When you help someone cultivate the tools to deal with an issue themselves, everyone wins.