Lauren is a passionate branding and market research professional successful at delivering professional strategic marketing solutions to harness customer insights to improve brand positioning and communicate value to the consumer. She has a reputation as a creative and organized strategic planner known for developing results-driven campaigns that drive market penetration, sales increases, and customer retention. With a commitment to supporting the strategic issues and opportunities for driving profitable business, Lauren has been recognized for strong leadership and successfully managing teams of analysts to top performance.
Please share your story with us. How did you get to where you are today?
Learning my strengths and weaknesses, then seeking opportunities that allowed my strengths to make an impact and turn my weaknesses into learning opportunities.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Honestly, it has been pretty smooth. I used any downtime I had between opportunities to strengthen my skillset.
What is “success” or “successful” for you?
Spending my time and energy doing what I care about.
Lauren’s skills and certifications include:
Tableau, MySQL, Microsoft Excel – Charts & Pivots, Google Analytics, CRM Datab, Facebook Insights
Fun Fact about Lauren:
After college Lauren spent time in Beijing and Shanghai, China for an internship for International Marketing/Business Development.